1

Utterback, Mastering the Dynamics of Innovation.

2

«Study: Majority of 25 Leaders in 1923 Still on Top», Advertising Age, Sept. 19, 1983; p. 32. Joe S. Bain, Barriers to New Competition, Cambridge, Harvard University Press, 1956; Frank M. Bass and T. L. Pilon, «A Stochastic Brand Choice Framework for Econometric Modeling of Time Series Market Share Behavior», Journal of Marketing Research, 17:486–497 (1980); Gregory S. Carpenter and Kent Nakamoto, «Consumer Preference Formation and Pioneering Advantage», Journal of Marketing Research, 26:285–298 (August 1989); Marnik G. DeKimpeand Dominique M. Hanssens, «Empirical Generalizations About Market Evolution and Stationarity», Marketing Science, 14 (Number 3, Part 2 of 2):G109–G121 (1995); Andrew S. C. Ehrenberg, Repeat Buying: Facts, Theory and Data, 2d ed., New York, Oxford University Press, 1988; Andrew S. C. Ehrenberg, «New Brands and the Existing Market», Journal of the Market Research Society, 33:285–299 (1991); Philip Kotler, Marketing Management: Analysis, Planning, Implementation, and Control, 9th ed., Prentice-Hall, Upper Saddle River, NJ, 1997; Rajiv Lai and V. Padmanabhan, «Competitive Response and Equilibria», Marketing Science, 14(Number 3, Part 2 of 2):G101–G108 (1995).

3

Andrew S. Grove, Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company and Career, Currency/Doubleday/Bantam Doubleday Dell Publishing Group, New York, 1996, p. 51.

4

Мэйн-стрит – улица в Нью-Йорке, где расположены штаб-квартиры крупнейших газет США.

5

first entrants, first movers.

6

Источники: Derek F. Abell and John S. Hammond, Strategic Market Planning: Problems and Analytical Approaches, Prentice-Hall, Englewood Cliffs, NJ, 1979; Gregory S. Carpenter and Kent Nakamoto, «Consumer Preference Formation and Pioneering Advantage», Journal of Marketing Research, 26:285–298 (1989); Alfred D. Chandler, «The Enduring Logic of Industrial Success», Harvard Business Review, 68:131–139 (March-April 1990); Robert G.

Cooper, «The Dimensions of Industrial New Product Success and Failure», Journal of Marketing, 43:93–103 (1979); George S. Day and Jonathan S. Freeman, «Burnout or Fadeout: The Risks of Early Entry into High Technology Markets», in Michael W. Lawless and Luis R. Gomez-Mejia, eds., Strategic Management in High Technology Firms, JAI Press, Greenwich, CT, 1990, pp. 43–65; George S. Day, Allan D. Shocker, and Rajendra K. Srivastava, «Customer-Oriented Approaches to Identifying Product-Markets», Journal of Marketing, 43:8–19 (Fall 1979); R. J. Gilbert and D. M. G. Newberry, «Preemptive Patenting and the Persistence of Monopoly», American Economic Review, 72:514–526 (June 1982); A. Glazer, «The Advantages of Being First», American Economic Review, 75:473–480 (June 1985); J. L. Guasch and A. Weiss, «Adverse Selection of Markets and the Advantages of Being Late», Quarterly Journal of Economics, 453–466 (May 1980); Fahri Karakaya and Michael J. Stahl, «Barriers to Entry and Market Entry Decisions in Consumer and Industrial Goods Markets», Journal of Marketing, 53:80–91 (April 1989); W. J. Lane, «Product Differentiation in a Market with Endogenous Sequential Entry», Bell Journal of Economics, 11:237–260 (Spring 1980); Marvin B. Lieberman and David B. Montgomery, «First-Mover Advantages», Strategic Management Journal, 9:41–58 (1988); Barbara Loken and James Ward, «Alternative Approaches to Understanding the Determinants of Typicality», Journal of Consumer Research, 17:111–126 (September 1990); E. Prescott and M. Visscher, «Sequential Location among Firms with Foresight», Bell Journal of Economics, 8: 378–393 (1977); S. Ratneshwar and Allan D. Shocker, «Substitution in Use and the Role of Usage Context in Product Category Structures», Journal of Marketing Research, 28:281–295 (August 1991); F. M. Scherer, «Editorial: Post-Patent Barriers to Entry in the Pharmaceutical Industry», Journal of Health Economics, 4:83–87 (March 1985); Richard Schmalensee, «Entry Deterrence in the Ready to Eat Breakfast Cereal Industry», Bell Journal of Economics, 9:305–327 (Autumn 1978); Richard Schmalensee, «Product Differentiation Advantages of Pioneering Brands», American Economic Review, 72:349–365 (June 1982); M. Spence, «The Learning Curve and Competition», Bell Journal of Economics, 12:49–70 (1981); M. Spence, «Entry, Capacity, Investment, and Oligopolistic Pricing», Bell Journal of Economics, 8:534–544 (1977); Mita Sujan and James R. Bettman, «The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research», Journal of Marketing Research, 26:454–467 (November 1989).

7

Al Ries and Jack Trout, The 22 Immutable Laws of Marketing, Harper Collins, New York, 1993, p. 4.

8

Gregory S. Carpenter and Kent Nakamoto, op. cit., p. 286.

9

Profit Impact of Market Strategy.

10

Источники: Frank H. Alpert, Michael A. Kamins, and John L. Graham, «An Examination of Reseller Buyer Attitudes toward Order of Brand Entry», Journal of Marketing, 56:25–37 (July 1992); R. S. Bond and D. F. Lean, «Sales, Promotion, and Product Differentiation in Two Prescription Drug Markets», U.S. Federal Trade Commission, 1977; Robert D. Buzzell and Bradley T. Gale, The PIMS Principles: Linking Strategy to Performance, Free Press, New York, 1987; Gurumurthy Kalyanaram and Glen L. Urban, «Dynamic Effects of the Order of Entry on Market Share, Trial, Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods», Marketing Science, 11(3):235–251 (1992); Fahri Karakaya and Michael J. Stahl, «Barriers to Entry and Market Entry Decisions in Consumer and Industrial Goods Markets», Journal of Marketing, 53:80–91 (April 1989); Mary Lambkin, «Order of Entry and Performance in New Markets», Strategic Management Journal, 9:127–140 (Summer 1988); Mary Lambkin and George S. Day, «Evolutionary Processes in Competitive Markets: beyond the Product Life Cycle», Journal of Marketing, 53:4–20 (July 1989); W. J. Lane, «Product Differentiation in a Market with Endogenous Sequential Entry», Bell Journal of Economics, 11:237–260 (1980); Gary L. Lilien and Eunsang Yoon, «The Timing of Competitive Market

Добавить отзыв
ВСЕ ОТЗЫВЫ О КНИГЕ В ИЗБРАННОЕ

0

Вы можете отметить интересные вам фрагменты текста, которые будут доступны по уникальной ссылке в адресной строке браузера.

Отметить Добавить цитату