6. Dow, M., Belanger, K., and Bourgoin, A. “Southwest Airlines Co. Presentation”, 2004, www.scribd.com/doc/35159128/Southwest-Airlines-1
7. Nikebiz.com. Company overview, 2010.
8. Lemos, R. “Sputnik Stunned the World, and Its Rocket Scared the Pentagon”, Wired, 3 октября 2007 г., www.wired.com/science/space/news/2007/10/sputnik_anniversary.
9. Horovitz, B. “Panera Bakes a Recipe for Success”, USA Today, 23 июля 2009 г., www.usatoday.com/money/industries/food/2009–07–22-panera-success-different-strategy_N.htm.
10. Godin, S. “Where Do Ideas Come From”, Seth’s Blog, 24 ноября 2010 г.
11. Flamm, M. “Movers & Shakers: Old-media Pro on Succeeding in New World”, Crain’s New York Business, 21 ноября 2010 г., www.crainsnewyork.com/article/20101121/SUB/311219993
12. Stelzner, M. “How Big Brands Employ Social Media Marketing”, SocialMediaExaminer.com, 26 августа 2010 г.
13. Scott, D. M. “How Well Do You Know Your Buyer Personas?”, WebInkNow.com, 23 марта 2008 г.
14. Steenburgh, T., Avery, J. & Dahod, N. “HubSpot: Inbound Marketing and Web 2.0”, Harvard Business Review, 28 мая 2009 г.
15. “2009–2008 Business Technology Marketing Benchmark Guide”, Marketingsherpa.com, 2009.
16. Scott, D. M. “How Well Do You Know Your Buyer Personas?”, Web Ink Now Blog, 22 июля 2008 г.
17. Clark, B. “Much Obliged: The Power of Reciprocity”, Copyblogger.сom, февраль 2006 г.
18. Godin, S. “Linchpin: Are You Indispensable?”, New York: Penguin Group, 2010.
19. Stelzner, M. “What Is the Greatest Gift You Have Ever Received?”, Social Media Examiner, 25 декабря 2010 г.
20. Там же.
21. Grande, A. “When You Give, You Get: The Law of Reciprocity”, Grandepublishing.com, 2007.
22. Там же.
23. Goldstein, N. J., Martin, S. J., & Cialdini, R. B. “Yes! 50 Scienti?cally Proven Ways to Be Persuasive”, New York: Free Press, 2008.
24. Cialdini, R. B. “Influence”.
25. Clark, B. “Social Proof: Herd It through the Grapevine”, Copyblogger.com, 28 февраля 2006 г.
26. Leventhal, H., Singer, R., & Jones, S. “Effects of Fear and Speci?city of Recom-mendation upon Attitudes and Behavior”, Journal of Personality and Social Psychology, июль 1965 г.
27. Neff, J. “Oh Man, Life May Be Tough But Marketers Still Love You”, Adage.com, 11 октября 2010 г.
28. Casserly, M. “Home On the Range with the Pioneer Woman”, Forbes, 3 марта 2010 г.
29. Lynch, R. “The Pioneer Woman, an Internet and publishing sensation”, Los Angeles Times, 23 сентября 2009 г.
30. Casserly, M. “Home On the Range with the Pioneer Woman”, Forbes, 3 марта 2010 г.
31. Там же.
32. Hendrix, S. “Behind the Scenes at Disney World”, The Washington Post, 18 июня 2006 г.
33. Carroll, B.R. “Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI”. New York: McGraw-Hill, 2006.
34. Zarrella, D. “Data: Free Stuff and Contests Work for Lead Generation”, HubSpot’s Inbound Marketing Blog, October 12, 2010.
