+code&source=bl&ots=wR0WRuJ61u&sig=iSIiM0pnEaf- o5VPvtGcgXXEeL8&hl=en&ei=1bI0TfykGsH38Ab7- tDJCA&sa=X&oi=book_result&ct=result&resnum=1&ved=0CBcQ6AEwAA#v=onepage&a mp;q&f=false'>http://books.google.com/books? id=lmXIMZiU8yQC&pg=PA260&lpg=PA260&dq=lessig+political+response+transparent +code&source=bl&ots=wR0WRuJ61u&sig=iSIiM0pnEaf- o5VPvtGcgXXEeL8&hl=en&ei=1bI0TfykGsH38Ab7- tDJCA&sa=X&oi=book_result&ct=result&resnum=1&ved=0CBcQ6AEwAA#v=onepage&a mp;q&f=false.

230 “one of the world’s worst kept secrets”: Amit Singhal, “Is Google a Monopolist? A Debate,” Opinion Journal, Wall Street Journal, Sept. 17, 2010, http://online.wsj.com/article/SB100014240527487034667045754895 82364177978.html?mod=googlenews_wsj#U301271935944OEB.

231 “honest and objective about ourselves”: “Philip Foisie’s memos to the management of the Washington Post,” Nov. 10, 1969, accessed Dec. 20, 2010, http://newsombudsmen.org/articles/origins/article-1-mcgee.

231 “the common good”: Arthur Nauman, “News Ombudsmanship: Its Theory and Rationale,” Press Regulation: How Far Has it Come? symposium, Seoul, South Korea, June 1994.

232 that this expectation is one that… most Americans share: Jeffrey Rosen, “The Web Means the End of Forgetting,” New York Times Magazine , July 21, 2010, www.nytimes.com/2010/07/25/magazine/25privacy-t2.html? _r=1&pagewanted=all.

235 “help it find a larger audience”: Author interview with confidential source.

237 Google is just a company: “Transcript: Stephen Colbert Interviews Google’s Eric Schmidt on The Colbert Report,” Search Engine Land, Sept. 22, 2010, accessed Dec. 20, 2010, http://searchengineland.com/googles-schmidt-colbert-report-51433.

237 expose their audiences to both sides: Cass R. Sunstein, Republic .com (Princeton: Princeton University Press, 2001).

240 “we shouldn’t have to accept”: Caitlin Petre phone interview with Marc Rotenberg, Nov. 5, 2010.

241 and 70 percent do: “Mistakes Do Happen: Credit Report Errors Mean Consumers Lose,” US PIRG, accessed Feb. 8, 2010, http://www.uspirg.org/home/reports/report-archives/financial-privacy– security/financial-privacy-security/mistakes-do-happen-credit-report-errors-mean-consumers-lose.

INDEX

accessibility bias

Act of Creation, The (Koestler)

Acxiom

Adderall

advertars

advertiser-funded media (AFM)

advertising

augmented reality and

brand fragmentation and

day-parting and

disclosure of personalization in

in social spaces

on television

Afghanistan

agents:

humanlike

intelligent

Alexander, Christopher

algorithms

CineMatch

EdgeRank

Google search

OkCupid

PageRank

political districts and

Amazon

Kindle

Web Services

ambient intelligence

Americans for Job Security

Anderson, Chris

Angleton, James Jesus

anonymity

Anti, Michael

Apple

Newton

architecture and design

Arendt, Hannah

argument styles

Ariely, Dan

Arnold, Stephen

art

Asimov, Isaac

AT&T

Atlantic

attention crash

augmented cognition (AugCog)

augmented reality

Barlow, John Perry

Battelle, John

Bay, Michael

behavioral retargeting

Bell, Gordon

Benkler, Yochai

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