202 provocative article in
203 greatest achievement of human technology: Hillis quoted in Jennifer Riskin,
204 “advertiser-funded media”: Marisol LeBron, “ ‘Migracorridos’: Another Failed Anti- immigration Campaign,” North American Congress of Latin America, Mar. 17, 2009, accessed Dec. 17, 2010, https://nacla.org/node/5625.
205 characters using the companies’ products throughout: Mary McNamara, “Television Review: ‘The Jensen Project,’”
205 product-placement hooks throughout: Jenni Miller, “Hansel and Gretel in 3D? Yeah, Maybe.”
205 the corporate owner of Lipslicks: Motoko Rich, “Product Placement Deals Make Leap from Film to Books,”
207 increase “purchase intentions” by 21 percent: John Hauser and Glen Urban, “When to Morph,” Aug. 2010, accessed Dec. 17, 2010, http://web.mit.edu/hauser/www/Papers/Hauser-Urban- Liberali_When_to_Morph_Aug_2010.pdf.
207 “turn it into useful information”: Jane Wardell, “Raytheon Unveils Scorpion Helmet Technology,” Associated Press, July 23, 2010, accessed Dec. 17, 2010 at www.boston.com/business/articles/2010/07/23/raytheon_unveils_scorpion_helmet_technology.
208 “turns the whole world into a display”: Wardell, “Raytheon Unveils Scorpion Helmet Technology.”
208 TV experience overlaid on a real game: Michael Schmidt, “To Pack a Stadium, Provide Video Better Than TV,”
208 AugCog, which uses cognitive neuroscience: Augmented Cognition International Society Web site, accessed Dec. 17, 2010, www.augmentedcognition.org.
209 500 percent increase in working memory: “Computers That Read Your Mind,”
209 at least sixteen different ways: Gary Hayes, “16 Top Augmented Reality Business Models,”
210 solve problems for people: Chris Coyne, interview with author, New York, NY, Oct. 6, 2010.
211 “reality” is “one of the few words”: Vladimir Nabokov,
213 powering the marketing campaigns: David Wright et al.,
214 “machines make more of their decisions”: Bill Joy, “Why the Future Doesn’t Need Us,”
Chapter Eight: Escape from the City of Ghettos
217 “the nature of his own person”: Christopher Alexander et al.,
217 “Long Live the Web” Sir Tim Berners-Lee, “Long Live the Web: A Call for Continued Open Standards and Neutrality,”
219 “need to address the core issues”: Bill Joy, phone interview with author, Oct. 1 2010.
220 ideal nook for kids: Alexander et al.,
220 “distinct pattern language”: Ibid., xvi.
220 “city of ghettos”: Ibid., 41–43.
221 “dampens all significant variety”: Ibid., 43.
221 “move easily from one to another”: Ibid., 48.
221 “support for his idiosyncrasies”: Ibid.
222 “psychological equivalent of obesity”: danah boyd. “Streams of Content, Limited Attention: The Flow of Information through Social Media,”
223 how to build a better mousetrap: “A Better Mousetrap,”
223 you’ll catch your mouse: Ibid.
223 “jumping out of that recursion loop”: Matt Cohler, phone interview with author, Nov. 23, 2010.
226 organ donation rates in different European countries: Dan Ariely as quoted in Lisa Wade, “Decision Making and the Options We’re Offered,”
229 “only when regulation is transparent”: Lawrence Lessig,
