11. Shraddha Sharma. 2013. ‘Binny Bansal with YourStory in TechSparks2013’, YourStory, available at https://www.youtube.com/watch?v=zPFptdATk_s
12. Economic Times. 2018. ‘When Amazon got big fat bonus back from Flipkart’s Sachin Bansal’, 10 August, available at https://economictimes.indiatimes.com/news/company/corporate-trends/when-amazon-got-big-fat-bonus-back-from-flipkarts-sachin-bansal/articleshow/65352858.cms
4 THE DESERTION
1. NextBigWhat. 2010. ‘Sachin Bansal: When Flipkart Was A Startup’, available at https://www.youtube.com/watch?v=sLvW_8xNXq8
2. Mihir Dalal and Shrutika Verma. 2016. ‘Flipkart’s Godfather in New York’, Livemint, 29 July, available at https://www.livemint.com/Companies/QD9B2wsY5WMMfYuLYi6jEM/Flipkarts-godfather-in-New-York.html
3. Amazon annual report 2007.
4. NextBigWhat. 2010. ‘Sachin Bansal: When Flipkart Was A Startup’, available at https://www.youtube.com/watch?v=sLvW_8xNXq8
5. Based on statements made in interviews to the author.
6. Neha Jain. 2018. ‘Working at Amazon was riskier than starting Flipkart
- Binny Bansal’, YourStory, 10 August, available at https://yourstory.com/2018/08/working-amazon-riskier-starting-flipkart-binny-bansal
5 UP, DOWN, HELLO, GOODBYE
1. Bijoy Venugopal. 2015. ‘Flipping back pages with the first Flipkart customer’, Flipkart, 15 October, available at https://stories.flipkart.com/first-flipkart-customer/
2. Aakar Patel. 2009. ‘When will the Brahmin-Bania hegemony end?’, Livemint, 28 August, available at https://www.livemint.com/Leisure/3u2QUPuXBEFPaBQXU2R8mJ/When-will-the-BrahminBania-hegemony-end.html
Harsimran Julka and Radhika Nair. 2013. ‘Why young Aggarwals dominate India’s e-commerce start-ups’, Economic Times, 13 February, available at https://economictimes.indiatimes.com/tech/internet/why-young-aggarwals-dominate-indias-e-commerce-start-ups/articleshow/18454259.cms
3. Archana Rai. 2010. ‘Flipkart: Country’s largest online bookstore’, Economic Times, 30 June, available at https://economictimes.indiatimes.com/flipkart-countrys-largest-online-bookstore/articleshow/6108317.cms
4. Bijoy Venugopal. 2015. ‘Flipping back pages with the first Flipkart customer’, Flipkart, 15 October, available at https://stories.flipkart.com/first-flipkart-customer/
Based on statements made in interviews to the author.
5. Anand Daniel. 2019. ‘Insights #22: Binny Bansal’, Soundcloud, available at https://soundcloud.com/insights-podcast-accel/binny-bansal-final-podcast
6. LetsVenture. 2018. ‘Story of Flipkart | Binny Bansal and Subrata Mitra at LI Bangalore’, available at https://www.youtube.com/watch?v=2LyLyV46vEo
7. Based on statements made in interviews to the author.
8. Binoy Venugopal. 2016. ‘Ambur Iyyappa – The Man Who Saw Tomorrow’, Flipkart, 11 January, available at https://stories.flipkart.com/ambur-iyyappa- human-erp/
Based on statements made in interviews to the author.
9. VCCircle. 2013. ‘Sachin Bansal on how Flipkart built a Rs 2,000 Cr business in 5 years’, 7 March, available at https://www.youtube.com/watch?v=Y70OZ6D4UPg&app=desktop
6 THE KART GETS ROLLING
1. Ministry of Corporate Affairs
7 THE EYE OF THE TIGER
1. Mihir Dalal and Anirban Sen. 2018. ‘Ashish Gupta, the angel who struck gold in Flipkart sale to Walmart’, Livemint, 11 May, https://www.livemint.com/Companies/J25VyjJIhvYZ8o7a5EMr0J/Ashish-Gupta-the-angel-who-struck-gold-in-Flipkart-sale-to.html
2. Rohin Dharmakumar. 2012. ‘Can Flipkart Deliver?’, Forbes, available at http://www.forbesindia.com/article/boardroom/can-flipkart-deliver/33240/4
3. Brian O’Keefe. 2008. ‘Tiger’s Julian Robertson roars again’, CNN, 29 January, available at https://money.cnn.com/2008/01/28/news/newsmakers/okeefe_tiger.fortune/index.htm
4. Mihir Dalal and Shrutika Verma. 2016. ‘Flipkart’s Godfather in New York’, Livemint, 29 July, available at https://www.livemint.com/Companies/QD9B2wsY5WMMfYuLYi6jEM/Flipkarts-godfather-in-New-York.html
8 ‘BINNY KE BATCH SE HO?’
1. Harini Subramani, 2012. ‘Fund infusion values Flipkart at $850 million’, Livemint, 30 January, available at https://www.livemint.com/Companies/df5k5Pqn1h3UlB2PGhjyTM/Fund-infusion-values-Flipkart-at-850-million.html
2. Amazon leadership principles which inspired the Bansals to institute similar ‘values’ at Flipkart.
3. Henry Blodget. 2009. ‘Mark Zuckerberg On Innovation’ Business Insider, 1 October, available at https://www.businessinsider.com/mark-zuckerberg-innovation-2009-10?IR=T
4. Network effect refers to a process in which the more people use a service, the more valuable and improved the service becomes.
9 BOOM
1. Deepti Chaudhary. 2011. ‘E-commerce firms get an edge over others on valuations’, Livemint, 22 July, available at https://www.livemint.com/Companies/BddlAITwuM3uJ3wRiFyf1N/Ecommerce-firms-get-an-edge-over-others-on-valuations.html
2. Rohin Dharmakumar. 2011. ‘E-commerce in India – The Second Coming’, Forbes, 25 July, available at http://www.forbesindia.com/article/boardroom/ecommerce-in-india-the-second-coming/27042/1
3. Telecom Authority of India. Available at https://web.archive.org/web/20130927084149/ http://trai.gov.in/WriteReadData/Recommendation/Documents/Rcommendation81210.pdf
4. The Boston Consulting Group. 2010. ‘The Internet’s New Billion’, available at https://www.bcg.com/documents/file58645.pdf
5. Deepti Chaudhary. 2011. ‘Flipkart raises $20 million from Tiger Global for supply chain expansion’, Livemint, 16 June, available at https://www.livemint.com/Companies/BTIzPAoIV7HHHsTKYO4YbL/Flipkart-raises-20-mn-from-Tiger-Global-for-supply-chain-ex.html
6. Registrar of Companies.
7. John Cassidy. 2002. Dot.Con. HarperCollins.
8. Ministry of Corporate Affairs
9. Based on statements made in interviews to the author.
Shrutika Verma. 2012. ‘FDI Escapades’ BusinessWorld, available at http://www.businessworld.in/article/FDI-Escapades/08-11-2014-67048/
10. Ministry of Corporate Affairs
10 THE KING OF SHAKTIPEETH
1. IIT Bombay. 2016. ‘Fireside Chat – Sachin Bansal & Rahul Yadav @ E-Summit 2016’, available at https://www.youtube.com/watch?v=ZZR_mSOP5Mg
2. Hugh MacLeod. 2009. Ignore Everybody: and 39 Other Keys to Creativity Hardcover. Penguin.
3. ‘Lala’ is a derogatory term used to describe the promoters or owners of certain kinds of Indian companies. Such companies are usually associated with retrograde business practices and poor corporate governance.
4. Ministry of Corporate Affiars
5. Happy mcgarrybowen. 2011. ‘Flipkart.com - The Granny & The Mouse’, available at https://www.youtube.com/watch?v=U2yh9pjnuTQ
6. TiE. 2016. ‘Keynote Conversation’, available at https://www.youtube.com/watch?v=u97hLvCO3Kw
7. Flipkart. 2011. ‘Flipkart: No Kidding. No Worries. (Cafe)’, available at https://www.youtube.com/watch?v=rLnJJ0CNBok
11 SETBACK
1. Satish John. 2008. ‘Biyani moves on with 4 new stores in 5 days’, Livemint, 29 September, available at https://www.livemint.com/Home-Page/ZlzTlEGr521WcHPbrqsoXJ/Biyani-moves-on-with-4-new-stores-in-5-days.html
2. TiE. 2016. ‘Keynote Conversation’, available at https://www.youtube.com/watch?v=u97hLvCO3Kw
3. Brad Stone. 2013. The Everything Store: Jeff Bezos and the Age of Amazon. Little, Brown and Company.
4. Deepti Chaudhary. 2012. ‘Flipkart acquires Letsbuy.com’, Livemint, 10 February, available at https://www.livemint.com/Companies/HSkOJC5yIpsOTsy8ZKr4bP/Flipkart-acquires-Letsbuycom.html
5. Anupam Saxena. 2012. ‘Flipkart Shutters LetsBuy; Why Not Keep Two Storefronts?’, Medianama, 29 May, available at https://www.medianama.com/2012/05/223-letsbuy-shuts-down/
6. Mihir Dalal and Deepti Chaudhary. 2013. ‘Flipkart raises $200 million amid e-commerce fund drought’, Livemint, 11 July, available at https://www.livemint.com/Companies/Dkaigg2rge8dNbXGO6DxJJ/Flipkart-raises-200-million-from-existing-investors.html
7. Biswarup Gooptu. 2014. ‘Snapdeal co-founder Kunal Bahl: A rising star of India’s e-commerce space’, Economic Times, 28 February, available at https:// economictimes.indiatimes.com/tech/internet/snapdeal-co-founder-kunal-bahl-a-rising-star-of-indias-e-commerce-space/articleshow/31125419.cms Based on statements made in interviews to the author.
8. Shayon Pal. 2012. ‘Amazon launches Junglee.com in India’, Hindustan Times, 2 February, available at https://www.hindustantimes.com/tech-reviews/ amazon-launches-junglee-com-in-india/story-yY35tJFsT0gPVh9K1qzQ4H.html
12 NO RESPITE
1. Rohin Dharmakumar. Linkedin. Available at https://www.linkedin.com/in/rohin/
2. Rohin Dharmakumar. 2012. ‘Can Flipkart Deliver?’, Forbes, available at http://www.forbesindia.com/article/boardroom/can-flipkart-deliver/33240/4
3. Indrajit Gupta. 2012. ‘Flipkart CEO responds to our cover story’, Forbes, 25 June, available at http://www.forbesindia.com/blog/editors-blog/flipkart-ceo-responds-to-our-cover-story/
4. Economist. 2003. ‘Finding Nemesis’, 21 October, available at https://www.economist.com/news/2003/10/21/finding-nemesis
5. Deepti Chaudhary. 2012. ‘Flipkart raises $150 mn from investors’, Livemint, 24 August, available at https://www.livemint.com/Industry/fGAYKfohxjwyHNK7JjTtlN/Flipkart-raises-funding-from-Naspers-ICONIQ-Capital-and-oth.html
6. ‘Too big to fail’ is a phrase used to describe companies that are so large and so important to an industry that their collapse would threaten the survival of that entire industry. In this case, Flipkart’s failure would cast doubt about the survival of the entire e-commerce business in the country.
7. Shrutika Verma and Mihir Dalal. 2014. ‘Inside Flipkart’s complex structure’, Livemint, 25 November, available at https://www.livemint.com/Companies/VXr8oJzNJ4daOYSO5wNETN/Inside-Flipkarts-complex-structure.html
8. Ministry of Corporate Affiars.
Shrutika Verma. 2012. ‘FDI Escapades’ BusinessWorld, available at http://www.businessworld.in/article/FDI-Escapades/08-11-2014-67048/
9. Ministry of Corporate Affairs.
Shrutika Verma and Mihir Dalal, 2015. ‘Sujeet Kumar, head of Flipkart’s largest seller WS Retail, quits’, Livemint, 18 May, available at https://www.livemint.com/Companies/5Z9dMYCZA2GjZsdhRhO9lI/Sujeet-Kumar-head-of-Flipkart-seller-WS-Retail-quits.html
10. Shrutika Verma. 2012. ‘FDI Escapades’ BusinessWorld, available at http://www.businessworld.in/article/FDI-Escapades/08-11-2014-67048/
11. Anupam Saxena. 2012. ‘Enforcement Directorate To Probe Flipkart For Alleged FDI Norms Violation’, Medianama, 11 December, https://www.medianama.com/2012/12/223-enforcement-directorate-to-probe-flipkart-for-alleged-fdi-norms-violation/
12. Based on statements made in interviews to the author.
TiE. 2016. ‘Keynote Conversation’, available at https://www.youtube.com/watch?v=u97hLvCO3Kw
13 THE TIGER CUB
1. Kalyan Krishnamurthy. LinkedIn. Available at https://www.linkedin.com/in/kalyankrishnamurthy/
2. Paul De Bendern
