advertising campaign, first ref1

Tencent ref1, ref2, ref3, ref4, ref5, ref6, ref7

Terry, Marcus ref1, ref2

Texas Instruments ref1

360-degree feedback ref1

3i ref1

Thiel, Peter ref1

third-party sellers ref1, ref2, ref3, ref4, ref5, ref6, see also distributors under book; vendors

Tiger Global ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15

‘The Wizard of Wall Street’ ref1

Tradus ref1

Trilogy Software ref1, ref2

Tsai, Joseph ref1

Uber ref1, ref2

Udaan ref1

uGenie (comparison-shopping website) ref1, ref2

Unified Payments Interface (UPI) ref1

uniform corporate culture ref1, ref2

UnPluggd ref1

valuation ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; of Flipkart ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9

Van den Berghe, Dirk ref1, ref2

Varadarajan, Mohan ref1

vendors ref1, ref2, ref3, ref4, ref5, see also book distributors

venture: capital ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9; capitalists ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13; funds ref1, ref2; lords ref1, ref2, ref3, ref4, ref5

video games ref1, ref2, ref3, ref4, ref5

Vijay, Bharat ref1, ref2, ref3, ref4

Visvesvaraya, M. ref1

volatility ref1, ref2, ref3, ref4

Voonik ref1

Vora, Ravi ref1, ref2, ref3, ref4, ref5

Vulcan Capital Management ref1

Wadiyar IV, Krishna Raja ref1

Walmart ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8; increasing investments in US ref1

Walton, Carrie ref1

Walton, Sam ref1, ref2, ref3, ref4, ref5

war with Amazon ref1, ref2, ref3, see also rivals

warehouses ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8; renting ref1

warehousing systems ref1, ref2, ref3, ref4, ref5; of Letsbuy ref1

website of Flipkart ref1, ref2, ref3, ref4, ref5

Welch, Jack ref1

WeRead ref1

Wipro ref1, ref2

Wood, John ref1

work culture ref1, ref2, ref3

working capital ref1, ref2, see also capital

World Is Flat, The ref1, ref2

Wozniak, Steve ref1

WS Retail Services ref1, ref2, ref3, ref4, ref5, ref6

Xiaomi partnership ref1, ref2

Xiaomi phones ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9

Yadav, Ajay Veer ref1

Yahoo India ref1, ref2, ref3, ref4

Yang, Jerry ref1

Zero to One ref1

Zuckerberg, Mark ref1, ref2

About the Author

Mihir Dalal is a journalist with Mint, from where he has covered Flipkart and other internet businesses for more than five years.

He previously worked at Reuters and CNBC TV18. Mihir was born and brought up in Bombay and currently lives in Bangalore, where he has spent most of his professional life. Big Billion Startup is his first book.

First published 2019 by Macmillan

This electronic edition published 2019 by Macmillan

an imprint of Pan Macmillan Publishing India Private Limited

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www.panmacmillan.co.in

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www.panmacmillan.com

ISBN 978-1-5290-4155-2

Copyright © Mihir Dalal 2019

Cover Design © Haitenlo Semy

The views expressed in this book are the author’s own and the facts reported by him have been verified by the publisher to the extent possible. The publisher hereby disclaims any liability to any party for loss, damages or disruptions caused by the same.

The right of Mihir Dalal to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

Pan Macmillan does not have any control over, or any responsibility for, any author or third-party websites referred to in or on this book.

You may not copy, store, distribute, transmit, reproduce or otherwise make available this publication (or any part of it) in any form, or by any means (electronic, digital, optical, mechanical, photocopying, recording or otherwise), without the prior written permission of the publisher. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages.

A CIP catalogue record for this book is available from the British Library.

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