ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11; market ref1, ref2, ref3, ref4, ref5, ref6, ref7; platforms ref1, ref2; shoppers of ref1; slowdown ref1, ref2; startup ref1, ref2, ref3, ref4, ref5; succes in ref1; as ‘very execution-heavy’ business ref1; website ref1, ref2

Ekart ref1, ref2, ref3, ref4, ref5, ref6

electronics category ref1

emergency funds ref1, ref2

employee stock ownership plans (ESOPs) ref1, ref2

employee, appointment of first official ref1

employees: Flipkart ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8; loss of senior ref1

Enforcement Directorate inquiry ref1, ref2, ref3

entrepreneurship ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15

Equated Monthly Instalment (EMI) scheme ref1

Erasmic Venture ref1, ref2, ref3, ref4; to invest in Flipkart ref1

Everything Store, The ref1, ref2, ref3

executives ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15

expansion ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15

FabMart ref1

Facebook ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13

Facebook’s FAN – the Facebook Audience Network ref1

Fairchild Semiconductor ref1

fashion business ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; sales ref1, ref2

FDI Escapades ref1

festival season sales ref1, see also Big Billion Day sale; flash sale; Moto G sale

Filo, David ref1

first employee ref1

First Flight Couriers ref1

first office ref1, ref2; outside Bangalore ref1

first orders ref1, ref2

Fixel, Lee ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; leaving of Tiger Global ref1

flash sales ref1

fledgling entrepreneurs ref1

Flexible Payment Service (FPS) ref1, ref2, ref3

Flipkart 3.0 ref1, ref2, ref3

Flipkart ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; $1 billion in sale as record ref1; as ATM for books ref1; divisions in ref1; dominance ref1, ref2; launch of ref1; losses ref1, ref2; as name ref1; revenue of ref1; shutting desktop site ref1; to start with books ref1; website ref1, ref2, ref3, ref4

Flipkart app ref1, ref2, ref3

Flipkart Online Services Private Limited ref1

Flipkart Think Tank ref1

Flipkart.com ref1

Flo ref1, ref2, ref3

Flyte ref1, ref2

Forbes story ref1, ref2, ref3

foreign investment ref1, ref2, ref3

founders/co-founders, Flipkart ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13

Foxconn ref1

fraudulent activities ref1, ref2, ref3

Friedman, Thomas ref1, ref2

funding ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; as $1 billion ref1

funding boom ref1, ref2

fund-raising ref1, ref2, ref3, ref4

Future Group ref1, ref2, ref3

games ref1, ref2, ref3, ref4, ref5, ref6; Age of Empires and Quake ref1

Ganesan, Shivakumar ref1, ref2

Gangaram bookstore ref1

Garg, Pankaj ref1

Gates, Bill ref1, ref2

General Atlantic ref1, ref2, ref3, ref4; invest in Flipkart ref1; pullout of ref1

Genesis Burson-Marsteller ref1

Get Big Fast ref1, ref2

GIC ref1

globalization ref1, ref2

Goldman Sachs ref1, ref2

Google ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15

Google Killer ref1, ref2

Gowda, Kempe ref1

Goyal, Abhishek ref1, ref2, ref3, ref4

Great Indian Internet Company ref1, ref2, ref3, ref4, ref5

groceries, selling ref1

gross merchandise value (GMV) ref1

guerrilla warfare ref1, see war with Amazon; head-to-head contest

Gupta, Ashish ref1, ref2, ref3

Gupta, Pranay ref1, ref2

Gupta, Shekhar ref1, ref2, ref3

Gupta, Vaibhav (VG) ref1, ref2, ref3, ref4, ref5, ref6

Gupta, Varun ref1

Gupta, Vikas ref1, ref2, ref3

Gurgaon ref1, ref2, ref3

head-to-head contest ref1

Healthkart ref1

Helion Venture Partners ref1

hierarchy ref1, ref2, ref3, ref4, ref5

Hirachand, Walchand ref1

hiring people ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15

HolidayIQ ref1

Homeshop ref1, ref2, ref3

HTC ref1, ref2

human ERP ref1, ref2, ref3

Ibibo ref1, ref2

Iconiq Capital ref1, ref2

IDG Ventures ref1

IIM-Bangalore ref1

IIT Bombay ref1, ref2, ref3

IIT Delhi ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; graduates ref1, ref2, ref3; Jwalamukhi ref1, ref2, ref3, ref4, ref5; Shivalik hostel ref1, ref2, ref3

IIT Delhi-mates ref1

IIT Guwahati ref1

IIT Kanpur ref1, ref2, ref3, ref4, ref5

IIT Kharagpur ref1

IIT-mates ref1, ref2, ref3

IITs ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; Educated engineers ref1

Image Search ref1, ref2

Indian retail market ref1, ref2

Indian-American tech executives ref1

Indiaplaza ref1, ref2, ref3, ref4, ref5, ref6

Indiatimes ref1

Infibeam ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9; episode ref1, ref2; launch of ref1

Infoedge ref1

Infosys ref1, ref2, ref3, ref4, ref5, ref6

innovations ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12

innovative ref1

Intel ref1

international publishers ref1

internet: businesses ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8; ecosystem of China ref1; entrepreneurs ref1, ref2, ref3, ref4, ref5, ref6; entrepreneurship ref1, ref2, ref3, ref4, ref5, ref6, ref7; startups ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13

investors ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13; Flipkart ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15;

iPhones ref1, ref2, ref3

Issacsson, Walter ref1

IT boom ref1, see also internet

IT companies ref1, ref2

Iyyappa, Ambur ref1, ref2, ref3, ref4; as human ERP ref1

Jabong ref1, ref2, ref3, ref4; to buy ref1; collapse of ref1; investors ref1

Jack Ma ref1, ref2, ref3

Jahagirdar, Rohan ref1

Jambool ref1

JD.com ref1, ref2; valuation of ref1

Jha, Amitesh ref1, ref2, ref3

Jobs, Steve ref1, ref2, ref3, ref4

Junglee ref1, ref2, ref3

junior managers ref1, ref2, ref3

Kalra, Deep ref1

Karwa, Sandeep ref1, ref2

Khurrana, Ayushmann ref1

Kids Campaign ref1, ref2

Kishore-ji ref1

Kochalka, Jim ref1, ref2

Kochhar, Nitin ref1

Kola, Vani ref1

Krishnamurthy, Kalyan ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15; appointment of ref1, ref2, ref3; approach of ref1; back at Tiger Global. ref1; as CEO ref1, ref2; charge of finance and sales ref1; as Head of Categories - Retail ref1; not for books ref1; HR for ref1; influence of ref1; as interim CFO ref1; moved to Flipkart ref1; reappointment of ref1; rejoining Flipkart ref1; removing sales executives ref1; as Sr. Vice President ref1; for as CEO ref1

Krishnamurthy, Saikiran (Saiki) ref1, ref2, ref3, ref4

Kritical Solutions ref1

Kumar, Akshay ref1

Kumar, Anil ref1, ref2, ref3

Kumar, Gagan ref1

Kumar, Sujeet ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12, ref13, ref14, ref15

Kushwaha, Gaurav Singh ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8

Lafley, A. G. ref1

Lakkapragada, Raghu ref1

Lal, Aditya ref1

Landmark ref1, ref2, ref3

laptops ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10

Lawania, Ashutosh ref1

Le Corbusier ref1

leadership coaching ref1, ref2

Lee Fixel ref1, ref2, ref3, ref4, ref5, ref6, ref7, ref8, ref9, ref10, ref11, ref12,

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