What you’re about to read from my friend Joel Comm is how to have a massive, passive, permanent income online and have it be residual so you get paid again, and again, and again into your future.
You’re going to learn all the techniques, tricks, and secrets of how to make yourself the authority figure, with mega credibility, so people will want to throw their cash at you. Get results! You’re going to be back in the saddle of high finance again with an awareness that you didn’t have before reading this great, grand, and terrific book.
—Mark Victor Hansen
Co-creator, #1 New York Times bestselling series
Chicken Soup for the Soul©
Co-author, Cracking the Millionaire Code,
The One Minute Millionaire, and Cash in a Flash
Author, Richest Kids in America
Introduction-Creating Your Personal KaChing Button
When the Internet took off, it introduced a whole bunch of new sounds into our lives. We’ve grown used to hearing the two-note ring that tells us we have mail. We can recognize the rising sound of Windows opening up across a crowded Starbucks. And we all know the death-knell “bong” warning us that we’ve just done something wrong.
But there’s one sound we don’t hear on computers, even though it’s been part of our lives for decades: the “KaChing” sound a cash register makes when it opens.
That’s a real shame, because to an entrepreneur, there’s no music like it.
It’s not just the announcement that you’re getting money—although that’s always very nice. It’s the declaration that you’ve achieved success.
You’ve made a sale!
You had an idea. You did the research. You created your product, and when you launched it in the marketplace ... it worked!
You were right!
People do like the idea. They like it so much, they’re even willing to put their hands in their pockets and give you their own money for it. There’s no greater proof of your ability than that.
It’s an incredible feeling. Not even your first paycheck can compare to it. There are no risks involved in renting your skills to an employer. There’s no investment, so the rewards are much lower, too.
But when you’re setting up your own business, when you’re launching a product—even if it’s a product as simple as an ad-supported web site—you’re investing your time, your passion, and yes, perhaps a little of your money, too. It’s the biggest test you’ll ever take. It’s not a test of your knowledge. There are plenty of people around with brains like encyclopedias who are barely making minimum wage. This is a test of your imagination, your creativity, and your ability to get things done.
The stakes are higher, the thrills are higher, and the rewards when it all comes together are so much higher, too.
If you are the owner of a brand-new store opening your doors for the first time, you have no idea whether your dream will fly or whether you’re going to be shutting down before you’ve even had a chance to declare your first end-of-season sale.
But when you open your cash register and hear that KaChing sound for the first time, you know. Even if the business doesn’t succeed—and many new businesses don’t—you know you’ve achieved something.
You’ve taken a business idea from concept through implementation to launch. And you have persuaded someone to buy. You got there.
If you’ve done that once, you can do it again. And again. And again.
You have what it takes to be a successful entrepreneur, and you’re going to be hearing that ring of success for the rest of your life.
But we don’t get that on the Internet.
When a check from Google lands in your mailbox, there’s no KaChing sound.
When money arrives in your PayPal account, you might hear the sound of an incoming e-mail, but that’s not the same as “KaChing.”
Maybe that’s a good thing. In a bricks-and-mortar business, sales usually come in spurts. People line up, hand over their credit cards or their cash, and process their purchase. Each sale is an event, one that can be celebrated with its own ring.
Online, sales come in all the time. Day and night, weekday and weekend, from Washington, Wisconsin, and Wellington, New Zealand, anyone, anywhere, anytime can push a button on his or her computer and give you money.
And you don’t have to do anything. You don’t have to stand behind the cash register. You don’t have to count the change. You don’t even have to smile and wish your customers a nice day.
It’s all automated. Set up the system and your online business will practically run itself. All you have to do is cash the checks.
It would be nice to have a KaChing, though.
This book isn’t going to make a KaChing sound. It’s going to do something even better. It’s going to help you create a KaChing system. It’s going to explain the principles behind an Internet business that makes money, and it’s going to provide real, practical advice to help you build your own.
Those suggestions aren’t going to be general ideas about what might work or what should work. They’re not going to be theoretical. They’re going to be the real strategies that have worked for me.
If you count dialing into local bulletin board systems (BBS) in 1980, I’ve been online for more than 30 years. I built my first web site in 1995. That might not sound like a long time, but in Internet years, it feels like forever. When I launched my first site, there were only about 25,000 other sites on the Web. In September 2009, Netcraft, an Internet services company, found that the top half dozen or so hosting companies alone were serving an incredible 226,099,841 web sites.
With that growth has come the money. Advertising distributed by the top four online ad agencies—Google, Yahoo!, Microsoft, and AOL—was worth $32.9 billion in 2008. In Britain, more advertising money is now spent on the Web than on television.
And that’s just the cash spent
