Table of Contents
Title Page
Copyright Page
Foreword
Introduction
Chapter 1 - The New Web Order—How the Internet Has Brought Opportunity to Everybody
So, Just How Easy Is It to Begin Building a Web Site?
From Blogging to KaChing
Chapter 2 - Your Uniqueness Equals Cash
Choosing Your Niche
The Value of Your Niche—How Keywording Can Boost the Price of Your Passion
Niches Are Nice, but Micro-Niches Create Nicer KaChings
You’re Not That Unique—Building Your Community
The Seven Keys to Success
Chapter 3 - Content Is Not King ... It Is KaChing!
You Don’t Have to Be a Writer to Write Valuable Content
Seven Content Types that Go KaChing
It’s Not Just What You Say, It’s How You Say It
Ghost and Guest Writers
Turning Your Content into KaChing
Chapter 4 - Information Products—Seeing Your Knowledge
Creating Killer Ideas for Your Information Products
Creating the Product
Writing Copy that Sells
Recruiting Your Affiliate Sales Team
Add a Shopping Cart to Your Site
The Big Launch!
Chapter 5 - Earning from Affiliate Programs
So, What Exactly Is an Affiliate?
Choosing Merchants that Match Your Market
Choosing the Products that People Want
Strategies for Affiliate Success
What the FTC’s Guidelines Mean for Affiliates
Chapter 6 - Membership Sites—Turning Your Internet Business into a Passive ...
What Is a Membership Site?
What Do Online Membership Sites Have to Offer?
Pricing Your Membership: How Much Is Too Much?
Creating Your Membership Site the Easy Way
Chapter 7 - Coaching Programs
What Is Coaching?
Strategies for Branding
How to Do PR for Mass Impact
Getting Started: Low-End Coaching
Kicking It Up: High-End Coaching
Chapter 8 - Case Studies
Content Sites
Affiliate-Supported Sites
Information Products
Subscription Sites
Branding
Coaching
Conclusion
Index
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Foreword
For the first time in human history, the playing field has been leveled because the Internet makes it possible for each and every one of us to plug in electronically and make money. Whether it’s with our own product, as the affiliate of somebody else’s product, as an application for products such as the iPhone and the PulsePen, or whatever. Your fortune is waiting in front of you and this book is going to show you how to get from here to there in the smoothest, easiest, most omni-effective way possible.
If you take your passion, your problem, or your pain, you can turn it into profit and you can do it online more elegantly and effectively than any other way in human history because you can do it in the privacy of your own home. If you read my book The Richest Kids in America, 80% of them have made absolute fortunes by applying the new electronic media. The new fortune, the 21st century real estate fortune is in the Internet media. It doesn’t matter when you come online, it matters that you come online, and come into total awareness that this book teaches you how to use it and maximize it to your benefit and the benefit of all those whom you’re going to serve.
Each of us has content that we don’t even know we have. Thanks to a book called The Long Tail, you can pick a very specific niche market and become vastly rich for the first time in human history. It’s never been more exciting with companies like Google that make more profit than anybody else and has become the number one brand in the world. In eight years, they’ve become bigger than Coca-Cola and Campbell’s Soup, and you can use the power of everything that Google has to make your product, service, or information sell in multiple ways for multiple pays. We are in the digital age. We’ve left the information age, come into the digital age, and everyone has got compression and you can go straight from you and your product that you could invent in your mind today, press a button, and have it become money in your immediate tomorrows.
The beautiful thing about the Internet is that you can be the broker. Somebody else has got the market. You have got the people who want to buy it and
