Writing press releases is very simple. They’re short—about a page in length—and they follow a strict formula:
• Headline
• Introductory paragraph
• Quote
• Two or three informational paragraphs or a series of bullet points
• Final quote
• Blurb about the expert
That’s very simple. More difficult is writing the kind of press release that actually wins attention. Reporters receive dozens of press releases every day. Many of them come from companies and PR agencies they know. Others will be sent to them in the vague hope that they’ll attract the reporter’s attention. Most of them fail.
The reason they fail is usually clear. When business owners write press releases, they tend to think about what the reporter can do for them. They think about how they’ll be seen in the report and what effect the publicity will have on their business. What they should be thinking about is what they’re going to do for the reporter. They should be producing press releases that contain the kind of story ideas that solve a problem for the journalist: what to write and how to write it. The solution to that problem is a good story idea that entertains the audience and comes complete with expert, contact number, and quotes.
At least, that’s the way things used to be. When winning publicity meant picking up a spot in a print newspaper, it was vital to create press releases that were exciting and that stood out. They had to grab reporters’ eyes and promise them a solid story that would inform their audiences.
Today, publicity doesn’t have to mean a page in the New York Times or even exposure via your local newspaper or radio station. It can mean something as simple as a write-up on a blog. That won’t deliver as big a pile of prestige as a mention in a major media outlet, but it will still push your name out there and make it known.
That means there are now two ways of writing press releases that win attention.
The first is to write a press release that contains the basic information you want to get across. Following is an example of a press release that I produced when I launched my AdSense Coaching Club.
Google AdSense Expert Announces Premier AdSense Coaching Club
Edmond, OK (PRWEB) May 9, 2006—With Internet publishers looking for ways to monetize their sites, Google has become one of the most revered sites due to its contextual advertising program, Google AdSense. This text-based ad service is generating four-, five-, and six-figure incomes for many web site owners. With this increased interest in this revolutionary revenue-generating program, site owners are looking for ways to increase their AdSense income further.
Today, Joel Comm announced the launch of his Premier AdSense Coaching Club, an exclusive member site designed to help Internet web site owners make more money with the AdSense program. Joel Comm is the Internet’s recognized Google AdSense expert, and as author of the Web’s best-selling AdSense e-book, “What Google Never Told You About Making Money with AdSense” (now in its third edition), Joel is distinctly qualified to teach others how to multiply their AdSense revenue.
“Once you understand the basics of making more money with AdSense, you can instantly begin seeing an increase to your revenue stream,” says Joel Comm. “But many people are leaving a lot of money on the table by not taking advanced steps to increase revenue. My exclusive coaching club is designed for people who are serious about taking their AdSense and overall site revenue to the next level.”
Joel’s Premier AdSense Coaching Club contains many features, all of which are instantly accessible to members around the clock. Features include:
• How-To Videos—Narrated by Joel, these videos visually demonstrate strategies for increasing revenue designed for everyone from novice to advanced site publishers. Spotlighted this month are the Blogging and AdSense 101 videos, featuring 30 minutes of easy-to-follow instructions that can get anyone started with content creation and the Google AdSense program within minutes.
• A monthly two-hour telecourse featuring interviews with leading industry experts that are guaranteed to present new opportunities for maximizing AdSense revenue. Past guests have included PR Secrets Expert Marc Harty, and Jeff Walker, the recognized Product Launch guru.
• A monthly members-only special report revealing Joel’s latest strategies for creating wealth online. Current reports include the 30-page instantly downloadable documents, “Getting Started with AdSense and Blogging” and “The Yahoo! Publishing Network Quickstart Guide.”
• Privileged access to Joel’s AdSense Mastermind Group, including opportunities to network with other Premium members and develop joint ventures.
• Real-life case studies, featuring video examples with Joel’s narration. These real-life site critiques demonstrate strategies which can be immediately implemented on any web site.
• Additional bonuses and surprises for Premier Members!
The Premier AdSense Coaching Club is the result of high demand from Joel’s readers and is accessed online for a low monthly fee at www.joelcomm.com/coachingclub.html.
“I am thrilled to provide a wealth of training information and resources to my premier members,” says Comm. “With over 1,000 members currently in the coaching club, many have stopped leaving money on the table and are now enjoying more in their bank accounts!”
About Joel Comm
Joel Comm is an author, technology buff, and entrepreneur who has been successfully marketing products and services online since 1995. He is the founder of InfoMedia, Inc., a company that strives to provide family-friendly entertainment and other useful resources through web sites that include DealofDay.com, WorldVillage.com, FamilyFirst.com, and FreeBitz.com. Joel is the author of many books focused on teaching people how to make money online and is frequently invited to speak and teach at conferences and seminars. For interviews or more information, contact InfoMedia, Inc., at (405) 348-2800, or visit www.JoelComm.com.
You can see how this release contains all the
