Blink: The Power of Thinking Without Thinking

impressions resiliency. My friends were not so fortunate. They may drink a lot of cola, but they don’t ever really think about colas. They aren’t cola experts, and to force them to be—to ask too much of them—is to render their reactions useless.

Isn’t this what happened to Kenna?

6. “It Sucks What the Record Companies Are Doing to You”

After years of starts and stops, Kenna was finally signed by Columbia Records. He released an album called New Sacred Cow. Then he went on his first tour, playing in fourteen cities throughout the American West and Midwest. It was a modest beginning: he opened for another band and played for thirty-five minutes. Many people in the audience didn’t even realize that he was on the bill. But once they heard him play, they were enthusiastic. He also made a video of one of his songs, which was nominated for an award on VH-1. College radio stations began playing New Sacred Cow, and it started to climb the college charts. He then got a few appearances on television talk shows. But the big prize still eluded him. His album didn’t take off because he couldn’t get his first single played on Top 40 radio.

It was the same old story. The equivalent of Gail Vance Civille and Judy Heylmun had loved Kenna. Craig Kallman heard his demo tape and got on the phone and said, “I want to see him now.” Fred Durst heard one of his songs over the telephone and decided that this was it. Paul McGuinness flew him to Ireland. The people who had a way to structure their first impressions, the vocabulary to capture them, and the experience to understand them, loved Kenna, and in a perfect world, that would have counted for more than the questionable findings of market research. But the world of radio is not as savvy as the world of food or the furniture makers at Herman Miller. They prefer a system that cannot measure what it promises to measure.

“I guess they’ve gone to their focus groups, and the focus groups have said, ‘No, it’s not a hit.’ They don’t want to put money into something that doesn’t test well,” Kenna says. “But that’s not the way this music works. This music takes faith. And faith isn’t what the music business is about anymore. It’s absolutely frustrating, and it’s overwhelming as well. I can’t sleep. My mind is running. But if nothing else, I get to play, and the response from the kids is so massive and beautiful that it makes me get up the next day and fight again. The kids come up to me after the show and say, ‘It sucks what the record companies are doing to you. But we’re here for you, and we’re telling everybody.’”

SIX. Seven Seconds in the Bronx: The Delicate Art of Mind Reading

The 1100 block of Wheeler Avenue in the Soundview neighborhood of the South Bronx is a narrow street of modest two-story houses and apartments. At one end is the bustle of Westchester Avenue, the neighborhood’s main commercial strip, and from there, the block runs about two hundred yards, flanked by trees and twin rows of parked cars. The buildings were built in the early part of the last century. Many have an ornate facade of red brick, with four- or five-step stoops leading to the front door. It is a poor and working-class neighborhood, and in the late 1990s, the drug trade in the area, particularly on Westchester Avenue and one street over on Elder Avenue, was brisk. Soundview is just the kind of place where you would go if you were an immigrant in New York City who was looking to live somewhere cheap and close to a subway, which is why Amadou Diallo made his way to Wheeler Avenue.

Diallo was from Guinea. In 1999, he was twenty-two and working as a peddler in lower Manhattan, selling videotapes and socks and gloves from the sidewalk along Fourteenth Street. He was short and unassuming, about five foot six and 150 pounds, and he lived at 1157 Wheeler, on the second floor of one of the street’s narrow apartment houses. On the night of February 3, 1999, Diallo returned home to his apartment just before midnight, talked to his roommates, and then went downstairs and stood at the top of the steps to his building, taking in the night. A few minutes later, a group of plainclothes police officers turned slowly onto Wheeler Avenue in an unmarked Ford Taurus. There were four of them—all white, all wearing jeans and sweatshirts and baseball caps and bulletproof vests, and all carrying police-issue 9-millimeter semiautomatic handguns. They were part of what is called the Street Crime Unit, a special division of the New York Police Department, dedicated to patrolling crime “hot spots” in the city’s poorest neighborhoods. Driving the Taurus was Ken Boss. He was twenty-seven. Next to him was Sean Carroll, thirty-five, and in the backseat were Edward McMellon, twenty-six, and Richard Murphy, twenty-six.

It was Carroll who spotted Diallo first. “Hold up, hold up,” he said to the others in the car. “What’s that guy doing there?” Carroll claimed later that he had had two thoughts. One was that Diallo might be the lookout for a “push-in” robber—that is, a burglar who pretends to be a visitor and pushes his way into people’s apartments. The other was that Diallo fitted the description of a serial rapist who had been active in the neighborhood about a year earlier. “He was just standing there,” Carroll recalled. “He was just standing on the stoop, looking up and down the block, peeking his head out and then putting his head back against the wall. Within seconds, he does the same thing, looks down, looks right. And it appeared that he stepped backwards into the vestibule as we were approaching, like he didn’t want to be seen. And then we passed by, and I am looking at him, and I’m trying to figure out what’s going on. What’s this guy up to?”

Boss stopped the car and backed up until the Taurus was right in front of 1157 Wheeler. Diallo was still there, which Carroll would later say “amazed” him. “I’m like, all right, definitely something is going on here.” Carroll and McMellon got out of the car. “Police,” McMellon called out, holding up his badge. “Can we have a word?” Diallo didn’t answer. Later, it emerged that Diallo had a stutter, so he may well have tried to say something but simply couldn’t. What’s more, his English wasn’t perfect, and it was rumored as well that someone he knew had recently been robbed by a group of armed men, so he must have been terrified: here he was, outside in a bad neighborhood after midnight with two very large men in baseball caps, their chests inflated by their bulletproof vests, striding toward him. Diallo paused and then ran into the vestibule. Carroll and McMellon gave chase. Diallo reached the inside door and grabbed the doorknob with his left hand while, as the officers would later testify, turning his body sideways and “digging” into his pocket with his other hand. “Show me your hands!” Carroll called out. McMellon was yelling, too: “Get your hands out of your pockets. Don’t make me fucking kill you!” But Diallo was growing more and more agitated, and Carroll was starting to get nervous, too, because it seemed to him that the reason Diallo was turning his body sideways was that he wanted to hide whatever he was doing with his right hand.

“We were probably at the top steps of the vestibule, trying to get to him before he got through that door,” Carroll remembered. “The individual turned, looked at us. His hand was on—still on the doorknob. And he starts removing a black object from his right side. And as he pulled the object, all I could see was a top—it looked like the slide of a black gun. My prior experience and training, my prior arrests, dictated to me that this person was pulling a gun.”

Carroll yelled out, “Gun! He’s got a gun!”

Diallo didn’t stop. He continued pulling on something in his pocket, and now he began to raise the black object in the direction of the officers. Carroll opened fire. McMellon instinctively jumped backward off the step and landed on his backside, firing as he flew through the air. As his bullets ricocheted around the vestibule, Carroll assumed that they came from Diallo’s gun, and when he saw McMellon flying backward, he assumed that McMellon had been shot by Diallo, so he kept shooting, aiming, as police are taught to do, for “center mass.” There were pieces of cement and splinters of wood flying in every direction, and the air was electric with the flash of gun muzzles and the sparks from the bullets.

Boss and Murphy were now out of the car as well, running toward the building. “I saw Ed McMellon,” Boss would later testify, when the four officers were brought to trial on charges of first-degree manslaughter and second-degree murder. “He was on the left side of the vestibule and just came flying off that step all the way down. And at the same time, Sean Carroll is on the right-hand side, and he is coming down the stairs. It was frantic. He was running down the stairs, and it was just—it was intense. He was just doing whatever he could to retreat off those stairs. And Ed was on the ground. Shots are still going off. I’m running. I’m moving. And Ed was shot. That’s all I could see. Ed was firing his weapon. Sean was firing his weapon into the vestibule. . . . And then I see Mr. Diallo. He is in the rear of the vestibule, in the back, towards the back wall, where that inner door is. He is a little bit off to the side of that door and he is crouched. He is crouched and he has his hand out and I see a