the FBI’s profile when it was matched with the phony offender? Every bit as accurate as when it was matched to the real offender.

James Brussel didn’t really see the Mad Bomber in that pile of pictures and photostats, then. That was an illusion. As the literary scholar Donald Foster pointed out in his 2000 book Author Unknown, Brussel cleaned up his predictions for his memoirs. He actually told the police to look for the bomber in White Plains, sending the NYPD’s bomb unit on a wild goose chase in Westchester County, sifting through local records. Brussel also told the police to look for a man with a facial scar, which Metesky didn’t have. He told them to look for a man with a night job, and Metesky had been largely unemployed since leaving Con Edison in 1931. He told them to look for someone between forty and fifty, and Metesky was over fifty. He told them to look for someone who was an “expert in civil or military ordnance” and the closest Metesky came to that was a brief stint in a machine shop. And Brussel, despite what he wrote in his memoir, never said that the bomber would be a Slav. He actually told the police to look for a man “born and educated in Germany,” a prediction so far off the mark that the Mad Bomber himself was moved to object. At the height of the police investigation, when the New York Journal American offered to print any communications from the Mad Bomber, Metesky wrote in huffily to say that “the nearest to my being ‘Teutonic’ is that my father boarded a liner in Hamburg for passage to this country – about sixty-five years ago.”

The true hero of the case wasn’t Brussel; it was a woman named Alice Kelly, who had been assigned to go through Con Edison’s personnel files. In January 1957, she ran across an employee complaint from the early 1930s: a generator wiper at the Hell Gate plant had been knocked down by a backdraft of hot gases. The worker said that he was injured. The company said that he wasn’t. And in the flood of angry letters from the ex-employee Kelly spotted a threat – to “take justice in my own hands” – that had appeared in one of the Mad Bomber’s letters. The name on the file was George Metesky.

Brussel did not really understand the mind of the Mad Bomber. He seems to have understood only that, if you make a great number of predictions, the ones that were wrong will soon be forgotten, and the ones that turn out to be true will make you famous. The hedunit is not a triumph of forensic analysis. It’s a party trick.

6.

“Here’s where I’m at with this guy,” Douglas said, kicking off the profiling session with which Inside the Mind of BTK begins. It was 1984. The killer was still at large. Douglas, Hazelwood, and Walker and the two detectives from Wichita were all seated around the oak table. Douglas took off his suit jacket and draped it over his chair. “Back when he started in 1974, he was in his mid to late twenties,” Douglas began. “It’s now ten years later, so that would put him in his mid to late thirties.”

It was Walker’s turn: BTK had never engaged in any sexual penetration. That suggested to him someone with an “inadequate, immature sexual history.” He would have a “lone-wolf type of personality. But he’s not alone because he’s shunned by others – it’s because he chooses to be alone… He can function in social settings, but only on the surface. He may have women friends he can talk to, but he’d feel very inadequate with a peer-group female.” Hazelwood was next. BTK would be “heavily into masturbation.” He went on, “Women who have had sex with this guy would describe him as aloof, uninvolved, the type who is more interested in her servicing him than the other way around.”

Douglas followed his lead. “The women he’s been with are either many years younger, very naive, or much older and depend on him as their meal ticket,” he ventured. What’s more, the profilers determined, BTK would drive a “decent” automobile, but it would be “nondescript.”

At this point, the insights began piling on. Douglas said he’d been thinking that BTK was married. But now maybe he was thinking he was divorced. He speculated that BTK was lower middle class, probably living in a rental. Walker felt BTK was in a “lower-paying white-collar job, as opposed to blue-collar.” Hazelwood saw him as “middle class” and “articulate.” The consensus was that his IQ was somewhere between 105 and 145. Douglas wondered whether he was connected with the military. Hazelwood called him a “now” person, who needed “instant gratification.”

Walker said that those who knew him “might say they remember him, but didn’t really know much about him.” Douglas then had a flash – “It was a sense, almost a knowing” – and said, “I wouldn’t be surprised if, in the job he’s in today, that he’s wearing some sort of uniform… This guy isn’t mental. But he is crazy like a fox.”

They had been at it for almost six hours. The best minds in the FBI had given the Wichita detectives a blueprint for their investigation. Look for an American male with a possible connection to the military. His IQ will be above 105. He will like to masturbate and will be aloof and selfish in bed. He will drive a decent car. He will be a “now” person. He won’t be comfortable with women. But he may have women friends. He will be a lone wolf. But he will be able to function in social settings. He won’t be unmemorable. But he will be unknowable. He will be either never married, divorced, or married, and if he was or is married, his wife will be younger or older. He may or may not live in a rental, and might be lower class, upper lower class, lower middle class, or middle class. And he will be crazy like a fox as opposed to being mental. If you’re keeping score, that’s a Jacques Statement, two Barnum Statements, four Rainbow Ruses, a Good Chance Guess, two predictions that aren’t really predictions because they could never be verified – and nothing even close to the salient fact that BTK was a pillar of his community, the president of his church, and the married father of two.

“This thing is solvable,” Douglas told the detectives as he stood up and put on his jacket. “Feel free to pick up the phone and call us if we can be of any further assistance.” You can imagine him taking the time for an encouraging smile and a slap on the back. “You’re gonna nail this guy.”[5]

November 12, 2007

The Talent Myth

ARE SMART PEOPLE OVERRATED?

1.

At the height of the dot-com boom of the 1990s, several executives at McKinsey & Company, America’s largest and most prestigious management-consulting firm, launched what they called the War for Talent. Thousands of questionnaires were sent to managers across the country. Eighteen companies were singled out for special attention, and the consultants spent up to three days at each firm, interviewing everyone from the CEO down to the human-resources staff. McKinsey wanted to document how the top- performing companies in America differed from other firms in the way they handled matters like hiring and promotion. But, as the consultants sifted through the piles of reports and questionnaires and interview transcripts, they grew convinced that the difference between winners and losers was more profound than they had realized. “We looked at one another and suddenly the lightbulb blinked on,” the three consultants who headed the project – Ed Michaels, Helen Handfield-Jones, and Beth Axelrod – write in their book, also called The War for Talent. The very best companies, they concluded, had leaders who were obsessed with the talent issue. They recruited ceaselessly, finding and hiring as many top performers as possible. They singled out and segregated their stars, rewarding them disproportionately, and pushing them into ever more senior positions. “Bet on the natural athletes, the ones with the strongest intrinsic skills,” the authors approvingly quote one senior

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