college education in, 185, 188, 190
competitors of wives in, 189–90
conduct guides in, 200–202
European travel in, 186
films of, 186, 193, 197–200
hair dye in, 191–92
husband-hunting techniques in, 190–93
ideal attributes in, 191
lifestyle of, 182–83
marriage as norm in, 183–86, 187, 188, 189–96, 206, 209, 252
marriage rate in, 184
moving to cities in, 186–90, 200–206
relocating surplus women in, 188–89
sex in, 188, 198–204
sexual double standard in, 199–200
television in, 173, 183, 196–99
“togetherness” in, 186, 209, 220, 252 1960s, 208–32
adoptions in, 235
alarmed reactions in, 213
anonymity in, 220
autonomous girl in, 211–14
available careers in, 214, 215, 217–19, 221, 229
films in, 209
living arrangements in, 208–9, 212, 214, 220, 221, 223–24, 225
moving to cities in, 215–17, 220
the Pill in, 209–11
rate of change in, 232
reportage in, 218
sex in, 210–13, 222–23
single girl murders in, 227–31, 240–41
single parents in, 222, 223, 225
singles industry in, 220–21
singles scene in, 219–22
spinsters eulogized in, 214–15
television in, 218, 226–27
1970s, 229–41, 256
changing attitudes in, 232–37
dangers in, 229–31, 240–41
drug addiction in, 241
films in, 230–32
financial inequities in, 239
lifestyles in, 234–35
psychological problems in, 239–40
public mudslinging in, 237–39
reportage in, 236–37
sardonic humor in, 231
sex in, 231–32
shopping bag ladies in, 241
shortage of desirable men in, 237–38
single parents in, 235
singles scene in, 240
television in, 233–34
women’s movement in, 208, 233, 234, 236, 251
1980s and 1990s, 237, 247–56
baby brides in, 251–56, 258
biological clock in, 247, 250–51
depression in, 250
films in, 249
housework in, 254
incompetence with children in, 249–50
safety sought in, 255, 258
sex in, 250
shortage of desirable men in, 250
television in, 248–49
weddings in, 253, 254, 255
Nixon, Pat, 236
Novak, Kim, 197, 203
office workers, 9, 19, 97–104, 130, 165, 214
advice guides for, 99–100
business schools for, 101–2
in Depression era, 152, 164
free-time activities of, 101–2, 103–4
in 1960s, 214, 215, 219
number of, 103
strategies of, 104
as suspected socialists, 100–101
working conditions of, 98
O’Harro, Mike, 220
old maids, 16–18, 21, 22, 25, 53, 212, 214
bad teeth of, 17, 18, 139
“One Old Maid” (Harland), 51–52
Oregon Land Donation Act, 22
“out work,” 18, 57
Pabst, Charles, 136
Parent, Gail, 231
Parkhurst, Genevieve, 160
Parsons, Talcott, 186
Pauline religious order, 34–35
Peiss, Kathy, 70
Penny, Virginia, 61
penny press, 56, 62–66
personal-advice columns in, 68–69
urban sketch in, 63–64
Pickford, Mary, 98