engineer team of, 113–15
factory construction of, 182–84
fonts of, 130–31
Hertzfeld and, 113–14, 128–31, 161, 166–67, 190–91
hidden craftsmanship of, 133–34
icons of, 131
Intel chip in, 492
launch of, 160–61, 167–70, 353–54
licensing proposals and, 138–39
Lisa design team and, 181
Lisa’s rivalry with, 136–37
media coverage of, 165–66
Microsoft and, 173–75, 177–79
name of, 109, 142
nickname of, 186
1984 ad campaign for,
1985 ad campaign for, 187–88
OSX system of, 366–67, 380
packaging of, 134
price debate and, 157–58, 195
QuickDraw package of, 169–70
Raskin’s vision for, 109–10, 128
research team of, 109–10
Russia sales of, 209–10
sales of, 186, 195, 295
screen of, 129–30
SJ-Gates relationship and, 173–76
SJ-Raskin clashes and, 110–14
SJ’s end-to-end concept and, 137–39
SJ’s European tour and, 184–85
team departures and, 190–92
title bar of, 131–32
McIntosh Laboratory, 109
McKenna, Regis, xv, 79, 85, 91, 93, 141, 151, 155, 162, 165, 188, 202, 215, 521–22
McLean, Don, 413
McLeod, Gordon, 508
MacPaint, 180
Macromedia, 336
Macworld conferences, 307–8, 322–26, 329, 336, 339, 366–67, 385, 415, 478, 479–80, 560
Gates and, 325–26
SJ’s keynote speech at, 322–23, 325
Macy’s, 73, 164, 196
Madonna, 402, 502
Maffei, Greg, 324–25
Maharaj-ji (Neem Karoli Baba), 37, 45, 46, 91, 543
Malone, Michael S., 14, 307
Manifesto (advertising campaign), 498–500
Manock, Jerry, 73–74,
Mansfield, Bob, 460
marijuana, 18–19
Markkula, Mike, xv, 63, 82, 84, 101, 102, 105, 109, 113, 116, 131, 134, 147, 148–49, 168, 192, 204, 205, 208, 213, 215, 220, 298, 301, 310, 347, 351, 355
Apple joined by, 75–76
Apple left by, 319–20
Apple II and, 80–81
iMac preview and, 353
1984 ad reaction of, 164
SJ’s relationship with, 78
Markoff, John, 57, 291, 384
Marsalis, Wynton, 402
Marshall, George, 457
Martin, Steve, 290
Maslin, Janet, 290
Mayer, John, 413
Mellencamp, John, 413
“Mellow Yellow” (song), 414
Merwin, Mike, 209
Michelangelo, 568
microprocessor, 10
Microsoft, 84, 136, 137, 158, 245, 289, 295, 296, 320, 334, 381, 463, 464, 467, 474, 495, 513, 518, 531, 533–34, 561, 562, 568, 569
federal lawsuit against, 323
goes public, 227
iTunes Store reaction of, 403–4
Macintosh and, 173–75, 177–79, 324–25
MSN service of, 407
NeXT and, 229, 231–32, 236–37
Sand project of, 173
Microsoft DOS, 177
Microsoft Excel, 174–76, 230, 323, 324, 326
Microsoft Media Player, 383
Microsoft Multiplan, 173
Microsoft Office, 326
Microsoft Windows, 177–79, 230, 335, 515, 528, 534, 554
1.0, 323
2.0, 323
3.0, 296
95, 291
iPod and, 404–6
iTunes and, 404–6, 463
NT, 298
Microsoft Word, 160, 174, 176, 230, 324, 326
Microsoft Zune, 406–7, 409
Mies van der Rohe, Ludwig, 126
Milner, Duncan, 332, 391, 498–500
Minsky, Marvin, 185
