retreats of, 226
sales of, 237
unseen craftsmanship in, 223
Ng, Stan, 387
Nicks, Stevie, 479
Nietzsche, Friedrich, 119
Nine Inch Nails, 397
Nocera, Joe, 223, 451, 478
Noer, Michael, 497–98
Norton, Jeffrey, 494
Novel (parlor game), 548
Noyce, Robert, 9–10, 121, 537
Obama, Barack, 495, 497, 555
SJ’s dinner for, 545–47
SJ’s meeting with, 544–45
Obama administration, 258
“One Too Many Mornings” (song), 416
Ono, Yoko, 180, 331, 374, 418
OpenMind (mental health network), 265
Oppenheimer, J. Robert, 363
Oppenheimer, Peter, 460, 557
Oracle, 283, 296, 349, 372, 545
Oregon Feeling Center, 50
O’Reilly, Bill, 508
Ornish, Dean, 454
Orwell, George, 160, 162, 169
Osborne, Adam, 123, 135
Ostrovsky, Alex, 410
Otellini, Paul, xv, 447–48, 492, 493
Otogawa, Kobun Chino,
Outkast, 418
“Outlaw Blues” (song), 417
Ovitz, Michael, 436–37
Oxford University Press, 224
Oyama, Terry, 128–29
Ozzie, Ray, 533–34
Packard, David, xix, 9, 25, 306, 534–35, 569
Page, Larry, 275, 511–12, 552
Page, Rich, 136–37, 212, 214
Palm, 459
Palmisano, Sam, 333
Panasonic, 356–57
Pantone company, 83
Parker, Maynard, 236
Parrish, Maxfield, 91
Pascal (computer language), 94
P.A. Semi, 492–93
Patton, George S., 2
Paulsen, David, 225
PayPal, 410
PBS, 227
Pearlstine, Norman, 330
Pearson Education, 511
Peddle, Chuck, 72
Pei, I. M., 128, 180, 224
People’s Computer Company, 59
PepsiCo., 149–52
corporate headquarters of, 151–52
Perkins, Tony, 295, 395
Perot, Ross, 227–28, 231
Personal Computer Festival, 70, 71
Pfeifer, Herbert, 194
Philips Electronics, 385, 388
Picasso, Pablo, 330, 332
Pileggi, Nick, 256
Pininfarina, Sergio, 126
Pinter, Harold, 204
Pixar, xviii, 166, 242, 248, 304, 311, 314, 322, 363, 450
ant movies rivalry and, 427–30
CAPS system of, 242
digital animation business of, 242–44
Disney’s merger with, 432–43
Disney’s
financial losses of, 245–48
headquarters of, 430–32
IPO of, 291
mass market debate and, 241–42, 247
name of, 240
Reyes program of, 241
Showplace computer program of, 247
SJ’s investment in, 248–49
Pixar Image Computer, 240–41, 242, 245
Plastic Ono Band, 51
Plato, 19
Plimpton, George, 255
Podolny, Joel, 461
Polaroid, xix, 8, 207, 567