_r=2'>www.nytimes.com/2009/03/26/business/media/26adco.html?_r=2.
44 takes under a second: The Center for Digital Democracy, U.S. Public Interest Research Group, and the World Privacy Forum’s complaint to the Federal Trade Commission, Apr. 8, 2010, accessed Dec. 10, 2010, http://democraticmedia.org/real-time-targeting.
44 leave without buying anything: Press release, FetchBack Inc., Apr. 13, 2010, accessed Dec. 10, 2010, www.fetchback.com/press_041310.html.
45 “62 billion real-time attributes a year”: Center for Digital Democracy, U.S. PIRG, and the World Privacy Forum’s complaint.
45 the Rubicon Project: Ibid.
Chapter Two: The User Is the Content
47 “undermines the democratic way of life”: John Dewey,
47 “been tailored for them”: Holman W. Jenkins Jr., “Google and the Search for the Future,”
48 “don’t know which half”: John Wanamaker, U.S. department store merchant, as quoted in Marilyn Ross and Sue Collier,
49 One executive in the marketing session: I wasn’t able to identify him in my notes.
49 Now, in 2010, they only received: Interactive Advertising Bureau PowerPoint, report, “Brand Advertising Online and The Next Wave of M&A,” Feb. 2010.
50 target premium audiences in “other, cheaper places”: Ibid. 50 “denied an assured access to the facts”: Walter Lippmann,
50 blogs remain incredibly reliant on them: Pew Research Center, “How Blogs and Social Media Agendas Relate and Differ from the Traditional Press,” May 23, 2010, accessed Dec. 11, 2010, www.journalism.org/node/20621.
52–53 “these documents are forgeries”: Peter Wallsten, “‘Buckhead,’ Who Said CBS Memos Were Forged, Is a GOP-Linked Attorney,”
53 “We should not have used them”: Associated Press, “CBS News Admits Bush Documents Can’t Be Verified,” Sept. 21, 2004, accessed Dec. 11, 2010, www.msnbc.msn.com/id/6055248/ns/politics.
54 paying attention to the story:
54 “a crisis in journalism”: Lippmann,
56 at this point that newspapers came to carry: This section was informed by the wonderful Michael Schudson,
57 “They goose-stepped it”: Lippmann,
57 “what [the average citizen] shall know”: Ibid., 7.
58 “distinctive member of a community”: John Dewey,
59 calls the 2000s the disintermediation decade: Jon Pareles, “A World of Megabeats and Megabytes,”
59
59 “It sucks power out of the center”: Esther Dyson, “Does Google Violate Its ‘Don’t Be Evil’ Motto?,”
60 the Latin for “middle layer”: Hat tip to Clay Shirky for introducing me to this fact in his conversation with Jay Rosen. Clay Shirky interview by Jay Rosen, video, chap. 5 “Why Study Media?”
61 “many wresting power from the few”: Lev Grossman, “Time’s Person of the Year: You,”
61 “did not eliminate intermediaries”: Jack Goldsmith and Tim Wu,
62 “It will remember what you know”: Danny Sullivan, “Google CEO Eric Schmidt on Newspapers & Journalism,” Search Engine Land, Oct. 3, 2009, accessed Dec. 11, 2010, http://searchengineland.com/google-ceo-eric-schmidt-on-newspapers-journalism-27172.
62 “bringing the content to the right group”: “Krishna Bharat Discusses the Past and Future of Google News,”
