“fair,” determination of what is, 57
fake products, 119, 121–40, 238
illegal downloads and, 137–39
misrepresentation of academic credentials and, 135–36
rationalizations and, 134–35
self-signaling and, 123–26, 135
signaling value of authentic version diluted by, 121–22
suspiciousness of others and, 131–34
what-the-hell effect and, 127–31, 135
farmer’s market, benevolent behavior toward blind customer in, 23–24
fashion, 117–26
counterfeit goods and, 119, 121–22, 121–40, 123–26;
dressing above one’s station and, 120–21
external signaling and, 120–22
self-signaling and, 122–26
Fastow, Andrew, 2
favors, 74–82
aesthetic preferences and, 75–77
governmental lobbyists and, 77–78
inherent inclination to return, 74–75
pharma reps and, 78–82
Fawal-Farah, Freeda, 117, 118
FBI, 215
Fedorikhin, Sasha, 99–100
Feynman, Richard, 165
financial crisis of 2008, 83–85, 192, 207, 234, 246–47
financial favors, aesthetic preferences and, 77
financial services industry:
anonymous monitoring and, 234–35
cheating among politicians vs., 243
conflicts of interest in, 83–85, 93, 94
government regulation of, 234
fishing, lying about, 28
Frederick, Shane, 173
friends, invited to join in questionable behavior, 195
fudge factor theory, 27–29, 237
acceptable rate of lying and, 28–29, 91
distance between actions and money and, 34–37
getting people to cheat less and, 39–51
infidelity and, 244
rationalization of selfish desires and, 53
stealing Coca-Cola vs. money and, 32–33
Gazzaniga, Michael, 164–65
Generally Accepted Accounting Principles (GAAP), 219–20
generous behavior, 23–24
Gilovich, Tom, 250, 263–64
Gino, Francesca, 45, 104, 123, 127, 131, 145, 170, 184, 197, 225, 234–35, 242, 258–59
Glass, Ira, 6
