acceptable rate of, 28–29

dressing above one’s station as, 120–21

to ourselves, 141–61; see also self-deception

pathological, brain structure and, 168–70

publicly, capacity for self-deception and, 153–54

white lies and, 159–61

Madoff, Bernie, 173, 192

Maharabani, Eynav, 21, 24–26, 258

Marvel, William, 152

Marx, Groucho, 1

matrix task, 15–23

aggressive cheaters and, 239

cheating one step removed from money in (token condition), 33–34

with close supervision, 226–27

with collaborative element, 225–28

concerns about standing out and, 22–23

control and shredder conditions in, 17–18

cultural differences and, 240–43

ego depletion and, 106

fake products and, 125–26

honor codes and, 41–44

infectious nature of cheating and, 197–204

with moral reminders, 39–44, 46–47

self-paying condition in, 20, 21

sign-at-the-top vs. sign-at-the-bottom conditions in, 46–47

task in, 15–16

tax reporting and, 45–47

varying amount of money in, 18–20

varying probability of getting caught in, 20–22

Mazar, Nina, 15, 18, 31–32, 39, 45, 194, 261

McGwire, Mark, 156

McKenzie, Scott, 57, 263

Mead, Nicole, 104, 261

medical device reps, 80

medical schools, pharmaceutical companies’ influence in, 82

medicine, conflicts of interest in, 71–74, 78–82, 92–94

see also pharma reps

memento mori, 247

Middle Tennessee State University, 44–45

MIT:

Charm School at, 153

honor code study at, 41–42, 43

matrix task study at, 15–21

money:

directly stealing, 32–33

distance between our actions and, 34–37

monitoring or watching, as disincentive to cheating, 223–25, 227–28, 234–35

Montague, Read, 75

Moore, Don, 89

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