probabilistic discounting, 194

prostitutes, external signaling of, 120

prudence, principle of, 220n

punishment, 13, 52

cost-benefit analysis and, 5, 13, 14

self-cleansing, in resetting rituals, 250–52

Rather, Dan, 152

rationalization of selfish desires:

of Austen characters, 154–55

fake products and, 134–35

fudge factor and, 27–28, 53, 237

link between creativity and dishonesty and, 172

revenge and, 177–84

tax returns and, 27–28

see also self-justification

reason vs. desire, 97–106

cognitive load and, 99–100

ego depletion and, 100–106

exhaustion and, 97–98

“Recollections of the Swindle Family” (Cary), 246

religion:

reminders of moral obligations and, 45, 249–50; see also Ten Commandments

resetting rituals and, 249, 250–52

reminders:

of made-up achievements, 153–54, 238

see also moral reminders

resetting rituals, 249, 250–54

to change views on stealing, 252–53

self-inflicted pain and, 249, 250–52

Truth and Reconciliation Commission in South Africa and, 253–54

resumes, fake credentials in, 135–36, 153

revenge, 177–84

annoyance at bad service and, 177–80

author’s tale of, during European travels, 180–84

Rich, Frank, 150

right brain, 164–65

Roberts, Gilbert, 224

Rogers, Will, 55, 57

Rome, ancient:

memento mori reminders in, 247

sumptuary laws in, 120

Romeo and Juliet, 98

Rowley, Coleen, 215

Salant, Steve, 115

Salling, John, 152

Sarbanes-Oxley Act, 234

Schrodinger’s cat, 62–63

Schwartz, Janet, 80, 229, 259

Schweitzer, Maurice, 104, 260

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