probabilistic discounting, 194
prostitutes, external signaling of, 120
prudence, principle of, 220
punishment, 13, 52
cost-benefit analysis and, 5, 13, 14
self-cleansing, in resetting rituals, 250–52
Rather, Dan, 152
rationalization of selfish desires:
of Austen characters, 154–55
fake products and, 134–35
fudge factor and, 27–28, 53, 237
link between creativity and dishonesty and, 172
revenge and, 177–84
tax returns and, 27–28
reason vs. desire, 97–106
cognitive load and, 99–100
ego depletion and, 100–106
exhaustion and, 97–98
“Recollections of the Swindle Family” (Cary), 246
religion:
reminders of moral obligations and, 45, 249–50;
resetting rituals and, 249, 250–52
reminders:
of made-up achievements, 153–54, 238
resetting rituals, 249, 250–54
to change views on stealing, 252–53
self-inflicted pain and, 249, 250–52
Truth and Reconciliation Commission in South Africa and, 253–54
resumes, fake credentials in, 135–36, 153
revenge, 177–84
annoyance at bad service and, 177–80
author’s tale of, during European travels, 180–84
Rich, Frank, 150
right brain, 164–65
Roberts, Gilbert, 224
Rogers, Will, 55, 57
Rome, ancient:
sumptuary laws in, 120
Romeo and Juliet, 98
Rowley, Coleen, 215
Salant, Steve, 115
Salling, John, 152
Sarbanes-Oxley Act, 234
Schrodinger’s cat, 62–63
Schwartz, Janet, 80, 229, 259
Schweitzer, Maurice, 104, 260