scorekeeping, dishonesty in, 61–64
self-deception, 141–61
author’s personal experience of, 143–44
cheating on IQ-like tests and, 145–49, 151, 153–54, 156–57
“I knew it all along” feeling and, 149
Kubrick imitator and, 150–51
negative aspects of, 158–59
people with higher tendency for, 151
positive aspects of, 158
reducing tendency for, 156–57
reminders of made-up achievements and, 153–54, 238
repeating lies over and over and, 142–43
selfishness of Austen characters and, 154–55
in sports, 155–56
veterans’ false claims and, 152
white lies and, 159–61
self-flagellation, 250–52
self-image:
amount of cheating and, 23, 27
fudge factor and, 27–29
self-indulgence, rational, 115–16
selfishness,
self-justification:
creation of logical-sounding explanations and, 163–65
link between creativity and dishonesty and, 172
mulligans and, 60–61
repositioning golf ball and, 61
self-signaling, 122–26
basic idea of, 122
charitable acts and, 122–23
fake products and, 123–26, 135
what-the-hell effect and, 127–31
service providers, long-term relationships with, 228–31
service records, exaggerated, 152–53
Sessions, Pete, 209
Shakespeare, William, 184
shareholder value, maximizing of, 208
Shiv, Baba, 99–100
shopping malls, susceptibility to temptation in, 113
Shu, Lisa, 45, 259
signing forms at top vs. bottom, 46–51
insurance claims and, 49–51
tax reporting and, 46–49
Silverman, Dan, 114–15
Simple Model of Rational Crime (SMORC), 4–6, 11–29, 53, 201, 238, 248
author’s alternative theory to, 27–28;
guest lecturer’s satirical presentation on, 11–14
