moral considerations, 4, 13, 14

amount of cheating and, 23, 27

cognitive flexibility and, 27–28, 186–87, 242

moral reminders, 39–52, 238, 248, 249–50

decline in effectiveness of, over time, 44n

honor codes and, 41–45

infectious nature of cheating and, 203–4

signing forms at top and, 46–51

Ten Commandments and, 39–40, 41, 44, 250

mortgage-backed securities, 83–85

Mulligan, David, 60

mulligans, 60–61, 63–64

“Myth of the King of Gyges” (Plato), 223

Nettle, Daniel, 224

New York Times, 82, 150

Nisbett, Richard, 163–64

nonmonetary objects, dishonesty in presence of, 32–34

stealing Coca-Cola vs. money and, 32–33

token condition and, 33–34

Norton, Michael, 123, 127, 131, 145, 260–61

not-for-profits, 232n

Odysseus, 98

Opus Dei, 250–52

Ozdenoren, Emre, 114–15

Palmer, Arnold, 62

parking tickets, 4

parole hearings, judges’ exhaustion and, 102–3

pharmaceutical companies, 93

impact in academia of, 82

pharma reps, 78–82

“dine-and-dash” strategy of, 79

doctors’ lectures and, 81

small gifts and free drug samples from, 78

Picasso, Pablo, 184

Pizarro, David, 250, 258

plagiarism, 213

cultural differences and, 242–43

Plato, 223

Pogue, David, 178–80

political action committees (PACs), 208–10

political organizations, 232n

politicians, cheating among bankers vs., 243

postal service, U.S., 188

Prada bags:

fake, 119, 122

real, given to author, 118–19, 122, 140

Predictably Irrational (Ariely), illegal downloads of, 137–39

preferences, creating logical-sounding reasons for, 163–64

prefrontal cortex, 169–70

Princeton University, honor code study at, 42–44

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