“The Neural Basis of Drug Craving: An Incentive-Sensitization Theory of Addiction,” Brain Research Reviews 18 (1993): 247-91.
[57] In 2002 researchers at New Mexico Krystina A. Finlay, David Trafimow, and Aimee Villarreal, “Predicting Exercise and Health Behavioral Intentions: Attitudes, Subjective Norms, and Other Behavioral Determinants,” Journal of Applied Social Psychology 32 (2002): 342-56.
[58] The cue, in addition to triggering Henk Aarts, Theo Paulussen, and Herman Schaalma, “Physical Exercise Habit: On the Conceptualization and Formation of Habitual Health Behaviours,” Health Education Research 12 (1997): 363-74.
[59] Within a year, customers had spent Christine Bittar, “Freshbreeze at P&G,” Brandweek, October 1999.
[60] Unlike other pastes Patent 1,619,067, assigned to Rudolph A. Kuever.
[61] Want to craft a new eating J. Brug, E. de Vet, J. de Nooijer, and B. Verplanken, “Predicting Fruit Consumption: Cognitions, Intention, and Habits,” Journal of Nutrition Education and Behavior 38 (2006): 73-81.
[62] The craving drove the habit For a full inventory of studies from the National Weight Control Registry, see http://www.nwcr.ws/Research/published%20research.htm.
[63] Yet, while everyone brushes D. I. McLean and R. Gallagher, “Sunscreens: Use and Misuse,” Dermatologic Clinics 16 (1998): 219-26.
[64] The game clock at the far end I am indebted to the time and writings of Tony Dungy and Nathan Whitacker, including Quiet Strength: The Principles, Practices, and Priorities of a Winning Life (Carol Stream, Ill.: Tyndale House, 2008); The Mentor Leader: Secrets to Building People and Teams That Win Consistently (Carol Stream, Ill.: Tyndale House, 2010); Uncommon: Finding Your Path to Significance (Carol Stream, Ill.: Tyndale House, 2011). I also owe a debt to Jene Bramel of Footballguys.com; Matthew Bowen of National Football Post and the St. Louis Rams, Green Bay Packers, Washington Redskins, and Buffalo Bills; Tim Layden of Sports Illustrated and his book Blood, Sweat, and Chalk: The Ultimate Football Playbook: How the Great Coaches Built Today’s Teams (New York: Sports Illustrated, 2010); Pat Kirwan, Take Your Eye Off the Ball: How to Watch Football by Knowing Where to Look (Chicago: Triumph Books, 2010); Nunyo Demasio, “The Quiet Leader,” Sports Illustrated, February 2007; Bill Plaschke, “Color Him Orange,” Los Angeles Times, September 1, 1996; Chris Harry, “ ‘Pups’ Get to Bark for the Bucs,” Orlando Sentinel, September 5, 2001; Jeff Legwold, “Coaches Find Defense in Demand,” Rocky Mountain News, November 11, 2005; and Martin Fennelly, “Quiet Man Takes Charge with Bucs,” The Tampa Tribune, August 9, 1996.
[65] It’s late on a Sunday I am indebted to Fox Sports for providing game tapes, and to Kevin Kernan, “The Bucks Stomp Here,” The San Diego Union-Tribune, November 18, 1996; Jim Trotter, “Harper Says He’s Done for Season,” The San Diego Union-Tribune, November 18, 1996; Les East, “Still Worth the Wait,” The Advocate (Baton Rouge, La.), November 21, 1996.
[66] described as putting the “less” in “hopeless” Mitch Albom, “The Courage of Detroit,” Sports Illustrated, September 22, 2009.
[67] “America’s Orange Doormat” Pat Yasinskas, “Behind the Scenes,” The Tampa Tribune, November 19, 1996.
[68] He knew from experience In a fact-checking letter, Dungy emphasized that these were not new strategies, but instead were approaches “I had learned from working with the Steelers in the seventies and eighties. What was unique, and what I think spread, was the idea of how to get those ideas across… [My plan was] not overwhelming opponents with strategy or abundance of plays and formations but winning with execution. Being very sure of what we were doing and doing it well. Minimize the mistakes we would make. Playing with speed because we were not focusing on too many things.”
[69] When his strategy works For more on the Tampa 2 defense, see Rick Gosselin, “The Evolution of the Cover Two,” The Dallas Morning News, November 3, 2005; Mohammed Alo, “Tampa 2 Defense,” The Football Times, July 4, 2006; Chris Harry, “Duck and Cover,” Orlando Sentinel, August 26, 2005; Jason Wilde, “What to Do with Tampa-2?” Wisconsin State Journal, September 22, 2005; Jim Thomas, “Rams Take a Run at Tampa 2,” St. Louis Post-Dispatch, October 16, 2005; Alan Schmadtke, “Dungy’s ‘D’ No Secret,” Orlando Sentinel, September 6, 2006; Jene Bramel, “Guide to NFL Defenses,” The Fifth Down (blog), The New York Times, September 6, 2010.
[70] Sitting in the basement William L. White, Slaying the Dragon (Bloomington, Ill.: Lighthouse Training Institute, 1998).
[71] named Bill Wilson Alcoholics Anonymous World Service, The A.A. Service Manual Combined with Twelve Concepts for World Service (New York: Alcoholics Anonymous, 2005); Alcoholics Anonymous World Service, Alcoholics Anonymous: The Story of How Many Thousands of Men and Women Have Recovered from Alcoholism (New York: Alcoholics Anonymous, 2001); Alcoholics Anonymous World Service, Alcoholics Anonymous Comes of Age: A Brief History of A.A. (New York: Alcoholics Anonymous, 1957); Alcoholics Anonymous World Service, As Bill Sees It (New York: Alcoholics Anonymous, 1967); Bill W., Bill W.: My First 40 Years- An Autobiography by the Cofounder of Alcoholics Anonymous (Hazelden Center City, Minn.: Hazelden Publishing, 2000); Francis Hartigan, Bill W.: A Biography of Alcoholics Anonymous Cofounder Bill
