111
Doug Bartholomew, «Bill Gates Envisions the Enterprise», Industry Week, Dec. 12, 1996, p. 9.
112
Daniel Gross, Greatest Business Stories of All Time, Wiley, New York, 1996, p. 340.
113
Paul Carroll, Big Blues: The Unmaking of IBM, Crown Publishers, New York, 1993, p. 9.
114
«Dropping Out of Harvard Pays Off for a Computer Whiz Kid Who's Making Hard Cash from Software», People, Dec. 26, 1983, p. 37.
115
Bill Gates, «They're Talking, We're Selling», The Wall Street Journal, Mar. 16, 1995, p. A22.
116
Allison, op. cit.
117
Gross, op. cit.
118
Другие источники: Paul Carroll, «The Day Bill Gates Overthrew Big Blue», The Wall Street Journal, Aug. 16, 1993, pp. Bl, B3; Paul E. Ceruzzi, A History of Modern Computing, MIT Press, Cambridge, MA, 1999; Robert X. Cringley, Accidental Empires, Addison-Wesley, Reading, MA, 1993; Paul Freiberger and Michael Swaine, Fire in the Valley: The Making of the Personal Computer, Osborne/ McGraw-Hill, Berkeley, CA, 1984; Amar Gupta and Hoormin D. Toong, «The First Decade of Personal Computers», in Amar Gupta and Hoormin D. Toong, eds., Insights into Personal Computers, IEEE Press, New York, 1985; Janet Lowe, Bill Gates Speaks: Insight from the World's Greatest Entrepreneur, Wiley, New York, 1998; Joel N. Shurkin, Engines of the Mind: A History of the Computer, Norton, New York, 1984; Don E. Waldman, «The Rise and Fall of IBM», in David I. Rosenbaum, ed., «Market Dominance: How Firms Gain, Hold or Lose It and the Impact on Economic Performance», Praeger, Westport, CT, 1998, pp. 131– 152.
119
Peter N. Golder and Gerard J. Tellis, «Will It Ever Fly? Modeling the Growth of Really New Consumer Durables», Marketing Science, 16(3):256–270 (1997).
120
Rajesh Chandy and Gerard J. Tellis, «The Incumbent's Curse? Incumbency, Size and Radical Product Innovation», Journal of Marketing, 64(3): 1–17 (July 2000); Rajesh Chandy and Gerard J. Tellis, «Organizing for Radical Product Innovation», Journal of Marketing Research, 35:474–487 (November 1998); Clayton M. Christensen, The Innovator's Dilemma, Harvard Business School Press, Boston, 1997; R. Foster, Innovation: The Attacker's Advantage, Summit Books, New York, 1986; James M. Utterback, Mastering the Dynamics of Innovation, Harvard Business School Press, Boston, 1994.
121
Rajesh Chandy and Gerard J. Tellis, «Organizing for Radical Product Innovation», Journal of Marketing Research, 35:474–487 (November 1998); Rajesh Chandy and Gerard J. Tellis, «The Incumbent's Curse? Incumbency, Size and Radical Product Innovation», Journal of Marketing, 64(3): 1–17 (July 2000).
122
«Hat in Hand», Fortune, Oct. 31, 1930, p. 46.
123
Другие источники: Russell B. Adams, Jr., King C. Gillette: The Man and His Wonderful Shaving Device, Little, Brown, Boston, 1978; «Gaisman, Who Will Head Gillette, Is an Incorrigible Inventor», Business Week, Nov. 26, 1930, pp. 20–21; «Stirring Battle Rages for Vast Razor Blade Market», Business Week, Sept. 3, 1930, pp. 11–12; «Hat in Hand», op. cit., pp. 46–52, 147; Richard Austin Smith, «Gillette Looks Sharp Again», Fortune, June 1952, pp. 100–172; King C. Gillette, «Centralized Ideas-The Foundation of Progress», The Gillette Blade, February 1920, pp. 9–10; King C. Gillette, «Paper Read by King C. Gillette, President of the Gillette Safety Razor Company, at the Banquet of the Annual Convention, Algonquin Club, Boston, Wednesday Evening, April 13, 1921», The Gillette Blade, August 1921, pp. 3–7; Gordon McKibben, Cutting Edge: Gillette's Journey to Global Leadership, Harvard Business School Press, Boston, MA, 1998; William E. Nickerson, «Turning the Tables», The Gillette Blade, March 1922, pp. 3–4.
124
Lawrence Ingrassia, «Gillette Holds Its Edge by Endlessly Searching for a Better Shave», The Wall Street Journal, Dec. 10, 1992, p. 1.
125
Ibid.
126
Другие источники: Adams, op. cit.; «Gillette to Spend $4,000,000 on Stainless Blade», Advertising Age, Sept. 2, 1963, pp. 4, 46; Cal Brumley, «Stainless-Steel Razor Blades Could Be Shaver's Boon, Makers' Problem», The Wall Street Journal, Dec. 25, 1962, p. 7; «What Words in an Ad Can't Say», Business Week, May 14, 1960, pp. 45–48; «Cheek by Trowel», Business Week, Dec. 22, 1962, pp. 81–82; William M. Carley, «Battle of the Blades», The Wall Street Journal, Sept. 26, 1969, p. 38; Subrata N. Chakravarty, «We Had to Change the Playing Field», Forbes, Feb. 4, 1991, pp. 82–86; Edward T. Ewen, «Revolution on the Razor's Edge», The New York Times Magazine, Oct. 6, 1963, p. 58; «Boston Blue Bladers», Forbes, Nov. 15, 1952; «The Coming Close Shave at Gillette», Forbes, Dec. 15, 1976, p. 29; Walter Guzzardi, Jr., «Gillette Faces the Stainless-Steel Dragon», Fortune, July 1963, p. 159; «Who Wants a Stainless Reputation?» Financial Times (London), Sept. 5, 1963; Ingrassia, op. cit.; McKibben, op. cit.;
