Patrick Rishe. «Dynamic Pricing: The Future of Ticket Pricing in Sports». Forbes. January 6, 2012. www.forbes.com/sites/prishe/2012/01/06/dynamic- pricing-thefuture-of-ticket-pricing-in-sports/
40
Stephanie Clifford. «Shopper Alert: Price May Drop for You Alone». New York Times. August 9, 2012. http://www.nytimes.com/2012/08/10/business/supermarkets-try-customizing-prices-for-shoppers.html
41
Nicola Harrison. «Retailers Will Adopt Airline-Style Flexible Pricing, Predicts Kingfisher Boss Ian Cheshire». RetailWeek. October 22, 2013. www.retail- week.com/technology/retailers-will-adopt-airline-style-flexible-pricing-predicts-kingfisher-boss-cheshire/5054128.article
42
Constance L. Hays. «Variable Price Coke Machine Being Tested». New York Times. October 28, 1999. www.nytimes.com/1999/10/28/business/variable-price- cokemachine-being-tested.html
43
Auction History, National Auctioneers Association. www.auctioneers.org/consumers/auction-history. Accessed January 25, 2016.
44
Финансовая таблица Google. https://investor.google.com/financial/tables.html. По данным на 8 января 2016 года.
45
Marco Iansiti and Karim R. Lakhani. «Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business». Harvard Business Review. November 2014. https://hbr.org/2014/11/digital-ubiquity-how-connections-sensorsand-data-are-revolutionizing-business
46
Vineet Kumar. «Making ‘Freemium’ Work». Harvard Business Review. May 2014. https://hbr.org/2014/05/making-freemium-work
47
«Mobile Retention Benchmarks 2013–2014». Tapstream. September 29, 2014. http://blog.tapstream.com/mobile-retention-benchmarks-2013-2014/
48
Eugene Kim. «The Inside Story of How $1 Billion Evernote Went from Silicon Valley Darling to Deep Trouble». Business Insider. October 3, 2015. www.businessinsider.com/evernote-is-in-deep-trouble-2015-10? op=1
49
Hermann Simon. «Confessions of the Pricing Man: How Price Affects Everything». Switzerland: Springer, 2015.
50
Mike Isaac and Katie Benner. «Living Social Offers a Cautionary Tale to Today’s Unicorns». New York Times. November 20, 2015. www.nytimes.com/2015/11/22/technology/livingsocial-once-a-unicorn-is-losing-its-magic.html?_r=1
51
Andrew Frye and Dakin Campbell. «Buffett Says Pricing Power More Important Than Good Management». Bloomberg Business. February 17, 2011. www.bloomberg.com/news/articles/2011-02-18/buffett-says-pricing-power-moreimportant-than-good-management
52
Geroge Tacke, David Vidal, and Jan Haemer. «Simon-Kucher Global Pricing Study 2014». September 2014. https://www.simon-kucher.com/en-us/news/72-percent-all-new-products-flop
53