10. Mihir Dalal and Shrutika Verma. 2016. ‘Flipkart’s Godfather in New York’, Livemint, 29 July, available at https://www.livemint.com/Companies/QD9B2wsY5WMMfYuLYi6jEM/Flipkarts-godfather-in-New-York.html
19 CHAOS AND CONFUSION
1. Sayan Chakraborty. 2015. ‘Myntra expects gross sales of $1 billion by March 2016’, Livemint, 14 May, available at https://www.livemint.com/Companies/tFSlv1vhpYpv9PGQAQzX0O/Myntra-eyes-gross-sales-of-1-billion-by-March-2016.html
2. Ibid.
3. Based on statements made in interviews to the author.
4. Jodi Kantor and David Streitfeld. 2015. ‘Inside Amazon: Wrestling Big Ideas in a Bruising Workplace’, New York Times, 15 August, available at https://www.nytimes.com/2015/08/16/technology/inside-amazon-wrestling-big-ideas-in-a-bruising-workplace.html
5. Amazon. Available at https://ir.aboutamazon.com/static-files/d6263104-b6fa-401a-aa29-3b66ec713f76
6. Brad Stone. 2013. The Everything Store. Little, Brown and Company
7. Tech jargon for wild experimentation that sometimes leads to highly profitable discoveries, but more often doesn’t yield a viable business idea.
8. Vikas S. N. 2015. ‘Flipkart acquires mobile advertising firm AdIQuity amid major advertising push’, Economic Times, 6 March, available at https://tech.economictimes.indiatimes.com/news/internet/flipkart-adiquity-advertising/46474074?redirect=1
9. Data supplied by Tracxn
10. Based on statements made in an interview to the author.
11. Biswarup Gooptu. 2015. ‘Snapdeal on course to topple Flipkart from top, says CEO Kunal Bahl’, Economic Times, 31 August, available at https://tech.economictimes.indiatimes.com/news/internet/snapdeal-on-course-to-topple-flipkart-from-top-says-ceo-kunal-bahl/48738224
12. Jayadevan P. K. and Pankaj Mishra. 2015. ‘Flipkart’s Mukesh Bansal knocks Snapdeal with $10 billion quip’, Economic Times, 2 September, available at https://brandequity.economictimes.indiatimes.com/news/business-of-brands/flipkart-s-mukesh-bansal-knocks-snapdeal-with-10-billion-quip/48767875
13. Mihir Dalal. 2016. ‘The Rise and Rise of Amazon’, Livemint, 20 May, available at https://www.livemint.com/Companies/zs1JqXLNTv7ML2xeE9joRL/The-rise-and-rise-of-Amazon.html
14. Radhika P. Nair. 2015. ‘Flipkart to pamper employees for smooth ‘Big Billion’ sales’, YourStory, 13 October, available at https://yourstory.com/2015/10/flipkart-pampering-employees-for-big-billion-sales
20 AFTER BANSAL, BANSAL
1. Reconstructed from statements made in interviews to the author.
2. Ibid.
3. Manu P. Toms. 2016. ‘Flipkart names Sachin Bansal executive chairman, Binny Bansal CEO’, VCCircle, 11 January, available at https://www.techcircle.in/2016/01/11/flipkart-names-sachin-bansal-executive-chairman-binny-bansal-ceo
4. Shrutika Verma and Mihir Dalal. 2016. ‘Flipkart flips CEO post, Binny Bansal replaces Sachin Bansal’, Livemint, 12 January, available at https://www.livemint.com/Companies/j8ebSI6fTpKEO4wp2nrfCJ/Flipkarts-Binny-Bansal-replaces-Sachin-Bansal-as-new-CEO.html
5. Vikas S. N. and Aditi Shrivastava, 2016. ‘Amazon CFO Brian Olsavsky reiterate that India is one of Amazon’s biggest investment areas’, Economic Times, 29 January, available at https://economictimes.indiatimes.com/industry/services/retail/amazon-cfo-brian-olsavsky-reiterate-that-india-is-one-of-amazons-biggest-investment-areas/articleshow/50772697.cms
6. Mihir Dalal. 2016. ‘Myntra blinks, will relaunch desktop site on 1 June’, Livemint, 4 May, available at https://www.livemint.com/Companies/gGCm6sa8fCHRUGwVQC67SL/Myntra-blinks-to-relaunch-desktop-site-on-1-June.html
7. Shrutika Verma and Mihir Dalal. 2016. ‘Flipkart CEO Binny Bansal brings back old hands in turnaround efforts’, Livemint, 20 June, available at https://www.livemint.com/Companies/C0XdvsTAu6R6fZ5krS3bZK/Flipkart-CEO-Binny-Bansal-brings-back-old-hands-in-turnaroun.html
8. Flipkart. 2016. ‘Nitin Seth To Join Flipkart As Chief People Officer’, 17 February, available at https://stories.flipkart.com/nitin-seth-flipkart-cpo/
9. Saritha Rai. 2016. ‘Dotcom deadpool returns as India’s start-up boom turns to bust’, Bloomberg, 25 August, available at https://www.livemint.com/Companies/iJbrRvXUzF6lpyTxMyrJXO/Dotcom-deadpool-is-back-as-Indias-startup-boom-turns-to-bu.html
10. Mihir Dalal. 2016. ‘The Rise and Rise of Amazon’, Livemint, 20 May, available at https://www.livemint.com/Companies/zs1JqXLNTv7ML2xeE9joRL/The-rise-and-rise-of-Amazon.html
11. Sayan Chakraborty and Mihir Dalal. 2016. ‘Flipkart valuation marked down by Morgan Stanley fund to $9.39 billion’, Livemint, 28 May, available at https://www.livemint.com/Companies/3ZRMwOZqipkZyYUOeBeL4N/Morgan-Stanley-fund-cuts-Flipkart-valuation-again-to-939-b.html
12. Shrutika Verma and Mihir Dalal. 2016. ‘Flipkart defers joining dates of IIM graduates by 6 months’, Livemint, 25 May, available at https://www.livemint.com/Companies/lCEhM8TUrbBUpUyhxIm01L/Flipkart-defers-joining-dates-of-IIM-grads-by-6-months.html
13. Mihir Dalal. 2016. ‘Binny Bansal charts a fresh course for Flipkart’, Livemint, 24 May, available at https://www.livemint.com/Companies/GrYplHVrP5hlOqZdSqNVzH/Binny-Bansal-charts-a-fresh-course-for-Flipkart.html
14. Time. 2016. ‘Binny Bansal and Sachin Bansal’, available at https://time.com/4300001/binny-bansal-and-sachin-bansal-2016-time-100/
21 THE TIGER CUB RETURNS
1. Shrutika Verma and Mihir Dalal. 2016. ‘Flipkart defers joining dates of IIM graduates by 6 months’, Livemint, 25 May, available at https://www.livemint.com/Companies/lCEhM8TUrbBUpUyhxIm01L/Flipkart-defers-joining-dates-of-IIM-grads-by-6-months.html
2. Based on statements made in interviews to the author.
3. Shilpa Phadnis. 2016. ‘Amazon CEO Jeff Bezos inducts India MD into core team’, Times of India, 26 April, available at https://timesofindia.indiatimes.com/tech-news/Amazon-CEO-Jeff-Bezos-inducts-India-MD-Amit-Agarwal-into-core-team/articleshow/51985963.cms
4. Uttara Choudhury. 2016. ‘Amazon to invest $3 bn more in India, Jeff Bezos tells PM Modi’, Firstpost, 8 June, available at https://www.firstpost.com/business/amazon-to-invest-3-bn-more-in-india-jeff-bezos-tells-pm-modi-2822524.html
5. Based on statements made in interviews to the author.
6. Mihir Dalal and Anirban Sen. 2017. ‘Why Flipkart Has Turned To Kalyan Krishnamurthy’, Livemint, 10 January, available at https://www.livemint.com/Companies/7i4dqvxfz16nfBfboE9f1K/Why-Flipkart-has-turned-to-Kalyan-Krishnamurthy.html
7. Based on statements made in interviews to the author.
8. Mihir Dalal. 2017. ‘How smartphone sales revived Flipkart’s fortunes’, Livemint, 22 September, available at https://www.livemint.com/Companies/AgpQ0QQSCWBW3v3oTnFcLL/How-smartphones-changed-Flipkarts-fortunes.html
9. Shrutika Verma. 2016. ‘How Flipkart plucked Jabong from under Snapdeal’s nose’, Livemint, 27 July, available at https://www.livemint.com/Companies/iicvIYFijqp9VRAx0ON46I/Flipkarts-Myntra-acquires-Jabong.html
10. Based on statements made in interviews to the author.
11. Mihir Dalal and Shrutika Verma. 2016. ‘Has Flipkart lost No 1 slot to Amazon?’, Livemint, 23 August, available at https://www.livemint.com/Companies/c6vY9ta120G7cwewrCg6bI/Has-Flipkart-lost-No-1-slot-to-Amazon.html
12. Mihir Dalal and Shrutika Verma. 2016. ‘Amazon outsells Flipkart for second straight month’, Livemint, 12 Septmeber, available at https://www.livemint.com/Companies/BoAqx1908xWAXWRhKU0FwL/Amazon-outsells-Flipkart-for-second-straight-month.html
13. Aditi Shrivastava, Mugdha Variyar and Payal Ganguly. ‘Flipkart claims to have made one-day record of Rs 1,400 Cr in sales’, The Economic Times, 5 October, available at https://tech.economictimes.indiatimes.com/news/internet/flipkart-claims-to-have-made-one-day-record-of-rs-1400-cr-in-sales/54687693
14. Anirban Sen and Mihir Dalal. 2016. ‘Flipkart outsells Amazon during festive sale’, Livemint, 8 October, available at https://www.livemint.com/Companies/fWmdwrhLeDBcDQcw50aUbO/Flipkart-outsells-Amazon-during-festive-sale.html
15. Anirban Sen and Mihir Dalal. 2016. ‘Amazon has done in 3 years what rivals didn’t in 10: Amit Agarwal’, Livemint, 10 October, available at https://www.livemint.com/Companies/I4wWqFZjVofti2rRRa4sKK/Amazon-has-done-in-3-years-what-rivals-didnt-in-10-Amit-Ag.html
16. Mihir Dalal and Anirban Sen. 2016. ‘Diwali sales prove Flipkart can hold its own against Amazon: Binny Bansal’, Livemint, 2 November, available at https://www.livemint.com/Companies/sRln64YFWz9J3L4t6xeZnI/Diwali-sales-prove-Flipkart-can-hold-its-against-Amazon-Bin.html
22 KALYAN RAJ
1. Based on statements made in interviews to the author.
2. Shrutika Verma and Mihir Dalal. 2016. ‘Alibaba in talks to buy Flipkart stake’, Livemint, 4 February, available at https://www.livemint.com/Home-Page/qcQWDTZFoir7LpaGZZbnGP/Alibaba-looks-to-buy-stake-in-Flipkart.html
3. Mihir Dalal and Shrutika Verma. 2016. ‘Have Flipkart, Snapdeal hit a valuation wall?’, Livemint, 14 April, available at https://www.livemint.com/Companies/TmJdiG503Lhn7AfzEJI8YM/Have-Flipkart-Snapdeal-hit-a-valuation-wall.html
4. Walter Loeb. 2013. ‘Walmart: What Happened in India?’ Forbes, 16 October, available at https://www.forbes.com/sites/walterloeb/2013/10/16/walmart-what-happened-in-india/#350ae09c7d1c
5. Leslie Picker and Rachel Abrams. 2016. ‘Walmart Rewrites Its E-Commerce Strategy With $3.3 Billion Deal for Jet.com’, New York Times, 8 August, available at https://www.nytimes.com/2016/08/09/business/dealbook/walmart-jet-com.html?searchResultPosition=5
6. Based on statements made in interviews to the author.
Reuters. 2016. ‘Wal-Mart in talks to buy stake in Indian online retailer Flipkart: sources’, 28 September, available at https://www.reuters.com/article/us-flipkart-walmart-stake-idUSKCN11Y1JO
7. Mihir Dalal and Shrutika Verma. 2016. ‘Flipkart’s Godfather in New York’, Livemint, 29 July, available at https://www.livemint.com/Companies/QD9B2wsY5WMMfYuLYi6jEM/Flipkarts-godfather-in-New-York.html
8. Based on statements made in interviews to the author.
9. IIT Bombay. 2016. ‘Fireside Chat – Sachin Bansal & Rahul Yadav @ E-Summit 2016’, Youtube, available at https://www.youtube.com/watch?v=ZZR_mSOP5Mg
10. Sadhana Chathurvedula. 2016. ‘Indian start-ups call for a level playing field against global peers’, Livemint, 8 December, available at https://www.livemint.com/Companies/q05WS9DW8pxTpHBnIJ5o7N/Indian-startups-call-for-a-level-playing-field-against-glob.html
11. George Packer. 2013. ‘Change The World’, New Yorker, 20 May, available at https://www.newyorker.com/magazine/2013/05/27/change-the-world
12. Madhura Karnik. 2016. ‘Narendra Modi just banned Rs500 and Rs1000 notes to fight corruption and terrorism’, Quartz, 8 November, available at https://qz.com/india/830774/rupee-notes-in-india-narendra-modi-just-banned-rs500-and-rs1000-notes-to-fight-corruption-and-terrorism/
13. Hindu. 2003. ‘Jawaharlal Nehru (1889 - 1964): Architect of India’s modern temples’, available at https://www.thehindu.com/thehindu/mp/2003/07/07/stories/2003070700880200.htm
14. Pratap Bhanu Mehta. 2019. ‘We might enter
