If your ereading device does not support color, this experiment won’t work – go to the online color version at http://danariely.com/stroop/
List of Collaborators
Aline Gruneisen
Aline joined my research team soon after I moved to Duke, and she has been a major force of energy and excitement ever since. I am not sure if this is part of her plan, but over time I have found myself depending on her to a larger and larger degree. Aline and I have been working together on a broad range of topics, and the unifying theme of all of them is that they are innovative and fun. Aline is currently the lab manager of the Center for Advanced Hindsight at Duke University, and I hope she will continue working with me for many more years.
Ayelet Gneezy
I met Ayelet many years ago at a picnic organized by mutual friends. I had a very positive first impression of her, and my appreciation of her has only increased with time. Ayelet is a wonderful person and a great friend, so it is a bit odd that the topics we decided to collaborate on were mistrust and revenge. Whatever initially drove us to explore these topics ended up being very useful, both academically and personally. Ayelet is currently a professor at the University of California, San Diego.
David Pizarro
David and I first met at an academic summer retreat at Stanford University. We shared a wall between our offices, and that was my first real introduction to rap music. A few weeks into it, I started enjoying the music, and David was kind enough to share his music collection with me (not sure how legal this was). Over the years I have gotten to spend a lot of time with David, and I always learn a lot, get energized, and wish I had more time with him. David is currently a professor at Cornell University.
Eynav Maharabani
I met Eynav in one of my visits to Israel. At the time she was a graduate student who just started working with Racheli Barkan. I was very impressed with her mix of intelligence, politeness, and assertiveness from the get-go, and it is the mix of these abilities that made her such a wonderful collaborator. Eynav is currently working at Abilities Solution, a unique company that focuses on employing people with disabilities for high-tech companies.
Francesca Gino
Francesca is a rare combination of kindness, caring, knowledge, creativity, and style. She also has endless energy and enthusiasm, and the number of projects she is involved with at any one time is generally what other people do in a lifetime. As an Italian, she is also one of the best people to share a meal and wine with. It was a deeply sad day for me when she decided to move from North Carolina to Boston. Francesca is currently a professor at Harvard University.
Janet Schwartz
I was lucky enough to tempt Janet to spend a few years with me at the Center for Advanced Hindsight. Janet is particularly interested in irrationalities related to health care (of which there are many), and together we have explored eating, dieting, advice, conflicts of interests, second opinions, and different approaches to getting people to behave as if they cared about their long-term health. Janet has a keen sense of observation about the world around her, and she is a fantastic storyteller, making fun of herself and everyone around her. Janet is currently a professor at Tulane University, but in spirit she is still at The Center.
Lisa Shu
Lisa is as bright as she is fun to be with. She has a sort of sixth sense for food, good research ideas, and fashion. These qualities make her not only a perfect collaborator but also a great shopping partner. In addition to studying ethical behavior she is interested in negotiation. And although I have never had the opportunity to personally negotiate with her, I have no doubt that if I did I would lose badly. Lisa is currently a PhD student at Harvard University.
Mary Frances Luce
Mary Frances was a PhD student at Duke a few years ahead of me and came back to Duke as a faculty member, also a few years ahead of me. Naturally this has made her a good source for advice over the years, and she has always been very supportive and helpful. A few years ago she moved to the dean’s office, and both for my own sake and for the sake of the school, I hope that I am not going to continue following in her footsteps. Mary Frances is currently a professor at Duke University.
Maurice Schweitzer
Maurice finds almost anything around him interesting, and he approaches new projects with a big smile and great curiosity. For years now he has told me that he is a good squash player, and though I want to personally check how good he really is, I am also a bit worried that I will find out that he is much better than me. Maurice is also always a good source of wisdom on work, family, and life. Maurice is currently a professor at the University of Pennsylvania.
Max Bazerman
Max is insightful about pretty much any topic that comes up in research, politics, and personal life. And he always has something unexpected and interesting to say. After finding out that many of his students solve their own dilemmas and make decisions by asking themselves, “What would Max do?,” I tried this approach a few times myself and can attest to its usefulness. Max is currently a professor at Harvard University.
Michael Norton
Mike is an interesting mix of brilliance, self-deprecation, and a sarcastic sense of humor. He has a unique perspective on life, and he finds almost any topic interesting. Mike is a great person to bounce ideas off of, and his feedback is always a mix of wacky, unexpected, insightful, and constructive. I often think about research projects as journeys, and with Mike I get to go on adventures that would be impossible with anyone else. Mike is currently a professor at Harvard University.
Nicole Mead
I first met Nicole when she was a graduate student at Florida State University. It was late, after a lecture I gave, and we ended up drinking a bit too much. I remember that I was very impressed with the ideas we were exchanging, but at some point I asked Nicole whether she thought that they were really good ideas or if it was the alcohol. Nicole assured me that it was not the alcohol, and I think she was mostly correct. Nicole has had many good ideas then and since, and she is currently a professor at Catolica-Lisbon in Portugal.
Nina Mazar
Nina first came to MIT for a few days to get feedback on her research and ended up staying for five years. During this time we had oodles of fun working together and I came to rely on her greatly. Nina is impervious to obstacles, and her willingness to take on large challenges led us to carry out some particularly difficult experiments in rural India. For many years I hoped that she would never decide to leave, but, alas, the time came. She is currently a professor at the University of Toronto. In an alternate reality, Nina is a high-fashion designer in Milan.
On Amir
On joined MIT as a PhD student a year after I joined as a new professor and became “my” first student. In that capacity, he had a tremendous role in shaping what I expect from students and how I see the professor-student relationship. In addition to being exceptionally smart, On has an amazing set of skills, and what he does not know he is able to learn within a day or two. It is always exciting to work and spend time with him. On is currently a professor at the University of California, San Diego.
Racheli
