Related readings

Robert L. Goldstone and Calvin Chin, “Dishonesty in Self-report of Copies Made—Moral Relativity and the Copy Machine,” Basic and Applied Social Psychology (1993).

Robert A. Wicklund, “The Influence of Self-awareness on Human Behavior,” American Scientist (1979).

Chapter 3. Blinded by Our Own Motivations

Based on

Daylian M. Cain, George Loewenstein, and Don A. Moore, “The Dirt on Coming Clean: The Perverse Effects of Disclosing Conflicts of Interest,” Journal of Legal Studies (2005).

Ann Harvey, Ulrich Kirk, George H. Denfield, and P. Read Montague, “Monetary Favors and Their Influence on Neural Responses and Revealed Preference,” The Journal of Neuroscience (2010).

Related readings

James Bader and Daniel Shugars, “Agreement Among Dentists’ Recommendations for Restorative Treatment,” Journal of Dental Research (1993).

Max H. Bazerman and George Loewenstein, “Taking the Bias Out of Bean Counting,” Harvard Business Review (2001).

Max H. Bazerman, George Loewenstein, and Don A. Moore, “Why Good Accountants Do Bad Audits: The Real Problem Isn’t Conscious Corruption. It’s Unconscious Bias,” Harvard Business Review (2002).

Daylian M. Cain, George Loewenstein, and Don A. Moore, “When Sunlight Fails to Disinfect: Understanding the Perverse Effects of Disclosing Conflicts of Interest,” Journal of Consumer Research (in press).

Carl Elliot, White Coat, Black Hat: Adventures on the Dark Side of

Medicine (Boston: Beacon Press, 2010).

Chapter 4. Why We Blow It When We’re Tired

Based on

Mike Adams, “The Dead Grandmother/Exam Syndrome and the Potential Downfall of American Society,” The Connecticut Review (1990).

Shai Danziger, Jonathan Levav, and Liora Avnaim-Pesso, “Extraneous Factors in Judicial Decisions,” Proceedings of the National Academy of Sciences of the United States of America (2011).

Nicole L. Mead, Roy F. Baumeister, Francesca Gino, Maurice E. Schweitzer, and Dan Ariely, “Too Tired to Tell the Truth: Self-Control Resource Depletion and Dishonesty,” Journal of Experimental Social Psychology (2009).

Emre Ozdenoren, Stephen W. Salant, and Dan Silverman, “Willpower and the Optimal Control of Visceral Urges,” Journal of the European Economic Association (2011).

Baba Shiv and Alexander Fedorikhin, “Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making,” The Journal of Consumer Research (1999).

Related readings

Roy F. Baumeister and John Tierney, Willpower: Rediscovering the Greatest Human Strength (New York: The Penguin Press, 2011).

Roy F. Baumeister, Kathleen D. Vohs, and Dianne M. Tice, “The Strength Model of Self-control,” Current Directions in Psychological Science (2007).

Francesca Gino, Maurice E. Schweitzer, Nicole L. Mead, and Dan Ariely, “Unable to Resist Temptation: How Self-Control Depletion Promotes Unethical Behavior,” Organizational Behavior and Human Decision Processes (2011).

C. Peter Herman and Janet Polivy, “A Boundary Model for the Regulation of Eating,” Research Publications—Association for Research in Nervous and Mental Disease (1984).

Walter Mischel and Ozlem Ayduk, “Willpower in a Cognitive-Affective Processing System: The Dynamics of Delay of Gratification,” in Handbook of Self-regulation: Research, Theory, and Applications, edited by Kathleen D. Vohs and Roy F. Baumeister (New York: Guilford, 2011).

Janet Polivy and C. Peter Herman, “Dieting and Binging, A Causal Analysis,” American Psychologist (1985).

Chapter 5. Why Wearing Fakes Makes Us Cheat More

Based on

Francesca Gino, Michael I. Norton, and Dan Ariely, “The Counterfeit Self: The Deceptive Costs of Faking It,” Psychological Science (2010).

Related readings

Dan Ariely and Michael L. Norton, “How Actions Create—Not Just Reveal—Preferences,” Trends in Cognitive Sciences (2008).

Roy F. Baumeister, Kathleen D. Vohs, and Dianne M. Tice, “The Strength Model of Self-control,” Current Directions in Psychological Science (2007).

C. Peter Herman and Deborah Mack, “Restrained and Unrestrained Eating,” Journal of Personality (1975).

Chapter 6. Cheating Ourselves

Based on

Zoe Chance, Michael I. Norton, Francesca Gino, and Dan Ariely, “A

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