[208] Listeners didn’t just dislike “Hey Ya!” My thanks to Paul Heine, now of Inside Radio; Paul Heine, “Fine-tuning People Meter,” Billboard, November 6, 2004; Paul Heine, “Mscore Data Shows Varying Relationship with Airplay,” Billboard, April 3, 2010.
[209] make “Hey Ya!” into a hit In fact-checking communications, Steve Bartels, the Arista promotions executive, emphasized that he saw the fact that “Hey Ya!” was polarizing as a good thing. The song was released and promoted with another tune-“The Way You Move”-that was the other big single from OutKast’s two-disc release Speakerboxxx/The Love Below. “You want there to be a reaction,” Bartels told me. “Some of the smarter [program directors] looked at the polarization as an opportunity to give the station an identity. The fact that there was a quick turn-off reaction, to me, doesn’t mean we’re not succeeding. It’s my job to convince PDs that’s why they should look at this song.”
[210] they stayed glued Stephanie Clifford, “You Never Listen to Celine Dion? Radio Meter Begs to Differ,” The New York Times, December 15, 2009; Tim Feran, “Why Radio’s Changing Its Tune,” The Columbus Dispatch, June 13, 2010.
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