girlfriend. I just forgot, but she kept nagging. She even pouted.” What he said next is interesting: “Do you know what the biggest turnoff is? A martyr.”

We don’t know if she overreacted because he may have been flirting up a storm. But what’s interesting about this story is his choice of the word martyr. She was trying to use guilt to control and manipulate him; and men resent being manipulated. On the other hand, if she had backed off subtly, he’d have seen a woman who has pride and dignity—both of which are powerfully attractive qualities.

ATTRACTION PRINCIPLE #63 In the same way that familiarity breeds contempt, a slightly aloof demeanor can often renew his respect.

If a man isn’t being nice when you’re out, all you have to do is remain polite and then go home early. “I have a big day tomorrow. [Yawn.] We need to call this an early night.” The next time you go out, he’ll be on his best behavior.

An acquaintance of mine named Cynthia told me a funny story about her boyfriend. They were seeing each other exclusively, and one night he went to a stripbar. She was not a happy camper and wanted to discourage him from going again. She did not nag. A couple of days later, she pretended that she had gotten a job at a local strip club. “Checking coats. Isn’t that great?” Then she talked about finding the right platform shoes.

On their next date, she wore hot pink lipstick and teased her hair as though she’d been electrocuted. Then came the light blue eyeshadow on the entire lid, all the way up to the eyebrow. He wanted to see “hoochies” and girlfriend delivered a “superdeluxe hoochie” package.

It didn’t take long before he came unglued: “I don’t want my woman in a place like that!” This began a discussion that ended in a mutual agreement that they would both stay out of “places like that.” (See? Why argue your case when you can get him to argue it for you?)

There are times when a serious issue arises, and there is a need for a more serious discussion. If and when this situation presents itself, there is still a way of emphasizing your position without nagging or repeating yourself several times. If he asks, “Is something wrong?” take a breath and respond calmly. “Yes, something is wrong, but I’d like to talk about it later. I really don’t want to talk about it now.”

Instead of being muted, the volume is now turned up and the surround-sound is on. Chances are you won’t have to say a word because by the time you do get around to discussing it, he’s already made sure he won’t do it again. Meanwhile, he’s thinking of ways to make it up to you. All before you’ve said one word. Better, no?

It’s like he’s defragmenting his hard drive. You’re making him clean up his own hard drive without any nagging what-soever. You walk away and do your own thing… while he is “self-correcting” himself.

ATTRACTION PRINCIPLE #64 He’ll forget what he has in you… unless you remind him.

A lot of women think they need to “cattle prod” the guy out of his oblivion by nagging. “I’ll sting him.” Or they don’t realize that they’re nagging.

Every now and then remind yourself: “Hey, men are people too.” And put yourself in his shoes—being around someone who acts like your mother isn’t a whole lot of fun.

It’s with your behavior, not with your words, that you let him know where you stand.

After all, a strong woman is everything men dream and fantasize about. Baseball, hot dogs, apple pie, and… bitches—it doesn’t get any better than that.

7

THE OTHER TEAM’S

Secret

“PLAYBOOK”

Things You Suspected

but Never Heard Him Say

“Don’t learn the tricks of the trade.

Learn the trade.”

—ANONYMOUS

What Men Think about How Women Communicate

Women often assume that men aren’t “in touch” with their feelings and don’t have a clue about what is going on in romantic relationships. Because men aren’t as likely to express themselves, women presume men “just don’t get it.”

Men have an aversion to talking about feelings. They even avoid watching movies about “feelings.” Mike described to me how men view emotional movies that women like: “There is always a mother, a daughter, and the mother’s best friend. The whole movie they are at a beach, or they are squeezing tomatoes in a garden with a stupid straw hat on. And everyone is whimpering the whole time. ‘Mama? Boo, hoo, hoo.’ Then the mom starts crying. A bunch of women whimpering is not a plot. I can’t sit through two hours of that.”

Men are about as interested in talking about feelings or watching “chick flicks” as we are watching them get under a car and rebuild an engine. To them, watching a movie like Terms of Endearment or Steel Magnolias is cruel and unusual punishment. One guy named Chris recalled: “It was horrible! And I had to watch that shit for three hours just to prove that I wasn’t an asshole.” This statement even brought support from a guy standing nearby: “I feel for you, man. That sucks. That’s almost as bad as having to listen to Michael Bolton. All that wailing and weeping? I can’t listen to it.”

What is also interesting is how men discuss “feelings.” If you ask a man to say that word out loud, he’ll pronounce it with a tone of dread. “Fff-fffff—feeeee-lings.” As the conversation continues, you’ll notice a pained facial expression as if he’s “going in” for some kind of invasive surgical procedure. Side effects vary; usually digestive problems occur. (Therefore, before discussing “feelings,” make sure to steam some rice to quell his upset stomach.)

This lack of sentiment leads women to believe men are “out of touch.” But nothing could be further from the truth. I spoke with hundreds of men of all ages while researching this book. The youngest was eighteen and the oldest was seventy; some were married and some were single. To my surprise, they were more articulate about their perceptions than any girlfriends I’ve ever talked with were about theirs. I found the men to be surprisingly forthcoming and truthful.

In the balance of this chapter, I’ve taken the best, most revealing quotes and put them all together in list form to help women learn what men notice. I’ve highlighted the quotes that reveal what men think about a needy woman, a feisty woman, and what turns men on or off.

This information will “connect the dots,” confirming the advice given in the other chapters. You’ll understand not only what the advice is, but also, why the advice thoughout this book was given.

The Top Fifteen Signs That a Woman Is Needy

1. “If a woman doesn’t wear her heart on her sleeve, she comes off as less emotional and more appealing. It

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